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How to Get More Clients - NOW!
McGraw Hill’s study found that those businesses that boosted their public relations, marketing and advertising during a recession grew 275% over the 5 years proceeding. However, those businesses that cut back, if they were still in business, only grew 19%. That’s pretty striking. It doesn’t take a genius to see that the worst business decision you can make, particularly in tough times, is to cut back your marketing efforts.

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VI. Module III: National, Regional, and International Support
Microfinance initiatives are more likely to succeed in a supportive national, regional, and international environment. Applying a systems’ perceptive, poverty eradication is recognized as a multi-scale endeavor with different partners participating at the local, national, regional, and international levels. Whereas the foregoing discussion has focused on microfinance lessons for the local level, this section will broaden the scope with lessons that scale up through the state to the global community.

Regionalism, Trade and Development in Africa
Regional co-operation, using regional trade groupings or regional economic communities (RECs), has been a dominant feature in the development of trade policy since the end of the Second World War.

Regional Economic Communities in Africa
Regional economic integration has a long history in Africa. The South African Customs Union (SACU) was established in 1910 while the East African Community (EAC) was set up in 1919. The East African Community collapsed in 1987 but is now being actively revived. Currently there are 14 regional economic communities in Africa.

Former IBM Pro Lashes Out Over Sales Assessment
A CEO of a fairly large-sized but under-performing OEM asked us to evaluate his sales force. One of the three regional managers, who assessed as poorly as any regional manager could, called to complain about his results. In addition to calling me a toad, Bob said that in the eighties he used to sell and manage at IBM and he led the top performing team. He finished by letting me know that we didn't know what we were talking about and, by the way, he would be picking me up at the airport for the kick-off of their national training initiative.

Web 2.0 and SaaS for Human Resource Managers
Recently we were asked by "People and Management" a popular HR magazine in India to explain Web 2.0 and SaaS to their readers who are mainly senior HR Folks, CEOs and other management profiles. Our thoughts were published in the magazine as an article titled "Web 2.0 and The SaaS Factor for HR". Here is the summary of this article.

The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

Have You Ever Thought about Becoming a Life Coach?
This interview is the cover story of Insights magazine (June issue). Contact me to get the complete virtual 60-p.copy of this issue. In this interview, "I" stands for Insight magazine and "ML" stands for my initials. Enjoy!

The U.S. Immigration Department has Proposed Significant Updates to EB-5 Visa Processing
The U.S. Citizenship and Immigration Services made public a proposal to modify the existing protocol on how EB-5 Regional Center applications are processed and reviewed. USCIS is proposing three fundamental changes to the way it processes EB-5 Regional Center filings.

5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

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