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regional media Tagged Articles
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The Internet's Marketing Silver Bullet
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| Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available. |
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National PR for a Local Story
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| Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover. |
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Other regional media Related Articles
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How to Prevent Foot In Mouth Disease When Dealing With The Media A Prescription From The PR Doctor
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| Do you feel ill or uncomfortable when dealing with the media? Do you have the habit of "sticking your foot in your mouth" during media interviews? Do you wish to hide or be excused whenever the media contacts you? Well, the PR Doctor has a simple prescription for you in the form of what to do and what not to do when dealing with the media. The prescription has been developed through many years of dealing with the local, regional, national & international media and some sage advice from many friends in the media over more than 35 years. |
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VI. Module III: National, Regional, and International Support
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| Microfinance initiatives are more likely to succeed in a supportive national, regional, and
international environment. Applying a systems’ perceptive, poverty eradication is recognized as
a multi-scale endeavor with different partners participating at the local, national, regional, and
international levels. Whereas the foregoing discussion has focused on microfinance lessons for
the local level, this section will broaden the scope with lessons that scale up through the state to
the global community. |
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Regionalism, Trade and Development in Africa
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| Regional co-operation, using regional trade groupings or regional economic communities
(RECs), has been a dominant feature in the development of trade policy since the end of
the Second World War. |
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Regional Economic Communities in Africa
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| Regional economic integration has a long history in Africa. The South African Customs
Union (SACU) was established in 1910 while the East African Community (EAC) was
set up in 1919. The East African Community collapsed in 1987 but is now being actively
revived. Currently there are 14 regional economic communities in Africa. |
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The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
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| The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media.
So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media. |
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Former IBM Pro Lashes Out Over Sales Assessment
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| A CEO of a fairly large-sized but under-performing OEM asked us to evaluate his sales force. One of the three regional managers, who assessed as poorly as any regional manager could, called to complain about his results. In addition to calling me a toad, Bob said that in the eighties he used to sell and manage at IBM and he led the top performing team. He finished by letting me know that we didn't know what we were talking about and, by the way, he would be picking me up at the airport for the kick-off of their national training initiative. |
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Media Training Stresses Effective Communication With The Press
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| When I run media training seminars, I stress that reporters need help from anyone with expertise in the topics that journalists cover. No reporter can prosper without sources. Even the rawest cubs know they must have authoritative quotes to back up both sides of any story dealing with conflict -- political, financial, zoning, hostile takeovers, executive compensation, you name it. Controversy puts their stories on the front page. Where you come in is that you offer to help the business writer at your local daily or regional business periodical, or a byline name you see in one of those niche publications that are prospering as part of the so-called "trade press." React to a story they write, and tell them they can call on you for on-the-record expertise or "background." Media training can help you reach out for that free publicity. |
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How to Launch a Targeted PR Campaign
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| Media begets media; that’s the name of the game. So if you’re stuck focusing strictly on the media home runs, rethink your strategy. Don’t limit your pitches to the national media outlets; there’s a huge media world out there. Broaden your approach. Broaden the media bull’s-eye you’re targeting.
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The Internet's Marketing Silver Bullet
| |
| Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available. |
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The U.S. Immigration Department has Proposed Significant Updates to EB-5 Visa Processing
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| The U.S. Citizenship and Immigration Services made public a proposal to modify the existing protocol on how EB-5 Regional Center applications are processed and reviewed. USCIS is proposing three fundamental changes to the way it processes EB-5 Regional Center filings. |
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