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Reputation Management: How to Avoid Online Identity Theft
By taking proactive steps to protect yourself and your company, you will save your reputation and stop online identity theft before it happens.

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How to Avoid the Web Site Usability Gap
One of the most important components of a successful Web site is how it makes the transition from what a user is trying to accomplish and what the site is actually providing. Many times there is a gap between the usability of a Web site and the intended results of the company, or individuals, that developed the site. Here are a few suggestions on how to avoid the "usability gap" that is present in so many Internet sites
The ONE Mistake Commonly Made when Registering a Domain
You found the perfect domain name for your business and it's available. You're free to register it, right? WRONG!

Why Many Websites Fail
Here’s a statement that may shock you. No one gives a darn about how great a web site is designed! Does that surprise you? Well, in truth, all anyone cares about when they hire a web designer is whether they can solve their problems and get them new clients. Ask any visitor to a web site what they want from a site and in all likelihood they’ll tell you that they just what to find the information or the product they’re after. So, in fact, it doesn’t matter if a site has great graphics or is filled with fabulous flash animation because the bottom line is this: When designing a web site, your only concern is whether the web site does what it was meant to do, which is to get new business.

9 Tips for Creating a Site Map for Visitors and Spiders
Not every site needs a site map, they can certainly be a good idea. Site maps provide a dual purpose: They provide search engine spiders easy access to all of your site pages and they provide site visitors easy access to all of your site pages. The difference is that search engines and visitors access your site map differently and therefore there are different methods that need to be applied to creating site map(s) that are friendly for both engines and search spiders.
Who Is Your Audience
What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular person will leave a site filled with astronomy abstracts but a well educated university graduate will find that site interesting.

Don’t just sit around on the Internet, put your web site to work.
So your business has a web site. Great! As we’ve said before, “It’s a credibility issue—these days a business is expected to have a web site.” But wait a minute, what’s the site doing for you? Sure, your web site is helping your customers get to know, like and trust you by building awareness, providing information and shortening the selling cycle, but could it be doing more? YES!

Do Not Call
Last week Smartcompany ran a story saying that the Federal Government may include business numbers in the Do Not Call register. What are they talking about? Prospecting for new business via the telephone (referred to as unsolicited phone calls) is still a legitimate and critical business activity necessary for anyone in sales and in business, especially in business to business sales where consumer marketing and advertising strategies do not work effectively. It is a vital activity any business or sales person worth their salt should be doing on a regular basis. Therefore I do not believe that the government should include business numbers in the DO NOT CALL register.
How to Turn Back-of-the-Register Cashiers Into Front-of-the-Register Sales People
Do your team members' feet seem permanently glued to the space directly behind the cash registers? Do they use that space to gossip, lurk or hide? How to you turn back of the register cashiers into front of the register sales people? First...it's all about attitude. "I'm not really a sales person" "I don't like to talk to strangers" "I'm really fast just ringing up sales". That's an attitude you've got to nip in the bud. Of course you would have used the DISC personality tool in your interviewing process so that you know what drives and motivates each team member, who's a natural sales person, and who will need coaching. You didn't? Then let's start from who you already have on your team and work on making better choices in the future with bet
Leadership Lessons: Listen Up!!
When a leader is making a point and wants what he or she is saying to register in another person's brain, the most important thing to do is check out what is said - often what is said is not always what we really hear.

One Web Site Or Two?
Many business owners are wondering whether one Web site is enough, or whether they should have two or more sites. Typically their thinking starts by them saying it would be "too cluttered" to have everything on one site. Fair enough - it's good that they don't want to confuse site visitors with a cluttered Web site. But what exactly does "too much clutter" mean?
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