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reiteration Tagged Articles
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Fighting The Fear
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| Exhibiting in economically turbulent times... the first thing to do is to assess and understand what the changing marketplace actually means to your industry
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6 Quick Tips to Make Your Copy More Believable
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| Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods. |
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3 Tips to Equalize Cash Flow to Client Flow
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| Too many entrepreneurs start their ventures with little or no capital. They set deadlines that are impossible to meet because that is when they are running out of money. They forget to test their target audience with their offer to see if they really want it. Then they are surprised when the market resists. Frustrated, baffled and burned out, you wonder if you should just go get a job again. |
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Other reiteration Related Articles
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Fighting The Fear at Tradeshows
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| Exhibiting in economically turbulent times is problematic. Yet the challenge may not lie exactly where you think it does.
It's not the falling Dow Jones that's the problem. It's not the S&P, nor the price of oil. It's not even the constant reiteration that we're headed into the Great Depression II.
No. The problem instead lies in the resultant consumer confidence crisis. People -- both on an organizational and individual level -- are afraid to buy. The constant bad news has created a perfect storm of economic turmoil, leaving people frozen in place, uncertain what to do.
How do we, as exhibitors, address that fear?
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