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“How To Strategically Develop Successful Cause-Related Marketing Programs. Tips From Your Strategic Thinking Business Coach”
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| Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit. Embracing a cause does make good business sense. A business’s genuine commitment to a worthy cause enhances a company’s image and helps build brand loyalty. Cause-related marketing is a strategic way to highlight a business’s reputation within their target market and the power to be a very positive differentiator from competitors.
Using a strategic thinking approach and more than 35 years of marketing experience, your strategic thinking business coach developed a list of ten (10) tips to follow to develop successful cause-related marketing programs. Those tips are:
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What's your Africa strategy?
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| Many of us can agree that today, Africa plays a major role in the development of the global economy. The magazine covers and celebrity reports are a small part of how Africa has become a major player. A large part of my consulting work has to do with helping organizations develop an Africa-related strategy which both addresses the customer’s demands AND provides opportunities for Africans. Whether yours is a foreign or Africa-based company, today you MUST have a strategy which communicates your companies position on the Africa-related issues emerging daily. |
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| Can you remember a time when you were with your friends or family and you saw something on TV that was directly related to something you or your company produced? Can you remember the feeling of pride that overtook you?
Well I can.
We created a website for one of our clients that had several lead generation tools built in. These tools provided a huge benefit to the site’s visitors and ended up generating so many leads the company decided to shift their marketing budget almost entirely to the web. When we heard this news we were really happy to hear how our plans were delivering such excellent results. |
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The Pia Lord Show-Warren Buffett Principle #4
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SEO is the Right Option for Drawing Traffic to your Business!
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| SEO is a better option to drag traffic in the online business rather than SMO. It is better to optimize the website from a good SEO Company to achieve all the related benefits. |
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How Does Cause-Related Marketing Work?
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| Cause-related marketing is essentially collaboration between a business organization and a non-profit to promote a specific cause and raise funds for it. There are several versions of cause-related marketing to suit the needs of different businesses and non-profit organizations. |
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Drinking and Driving = Consequences
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| Drunk driving is widely understood to be risky and dangerous, not only to the driver and passengers but also to other people on the road, including drivers and pedestrians. Four out of every ten fatal car accidents in the United States are alcohol-related. Each year, 25,000 people die and 708,000 are injured in alcohol-related collisions. Alcohol-related crashes result in the death of 500 people per week, or more than 70 every day. Statistically, half of all Americans will be involved in an alcohol-related car accident in their lifetime. Despite these alarming statistics, it happens all around us every day. Far too often, who have been drinking fail to heed the potential consequences, and get behind the wheel of a car.
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Warm Market Research
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| Warm markets are potential customers that either know your brand, have an existing relationship with the company, or have indicated an interest in related products or services. Cold markets are those that are unfamiliar with your company, your products and services and your sales staff. |
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