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Seven Items To Consider When Interviewing Potential Staff Members
Do you put a lot of effort into interviewing candidates for a position yet end up with those you hire leaving the organization within a few months or year? In the nonprofit field, most organizations have limited budgets, often resulting in lower salaries and a high turnover in staff members. If you want to attract qualified individuals whose primary focus is on people and human service oriented work versus a higher salary, I have found there are certain steps supervisors should take when interviewing potential candidates. The following article identifies my top seven items to consider during the interview process, to ensure you identify the most qualified applicants.
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The importance of staying informed about your business
How Franchising Works
How franchising works? It starts with the franchisor finding success with his product/service and ends with the franchisee finding his.
Form Content & Distribution License Agreement
This is a free content and distribution license agreement that addresses issues of intellectual property development and transfer you can use for your business.

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Sales Training Materials that Work!
Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

Developing Sales & Marketing Materials for Overseas
You’ve selected a target market overseas, and found a distribution partner, who has now asked you for some sales collateral materials to help him or her market your product or service successfully. As you put together your brochures and sales sheets, you’ll want to keep a few things in mind to ensure that your printed marketing materials are culturally and linguistically correct.
A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Two Totally Different Services From One Company? – Here’s How To Market Them Effectively
You’ve got a business that offers two totally different services that are somehow related to each other. As an example we have chosen Kung Fu and Stress Reduction which are a likely set of disparate services. You have two particular problems here. One is branding your business with two disparate services on offer. The second is marketing your business, your marketing materials and where to find likely clients.
Home-based Business Idea: Custom Jewelry Business
Custom jewelry business is an easy to begin home-based business. It also has a low startup cost. Before you begin collecting materials for your business, it is best to do a research on various designs, styles and materials that are available in the market.
Matchmaking 101: Creating Sales Tools That Build Your Brand
If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

Case Study – Create A Great Strategic Alliance
Search for the standout projects/challenges that can showcase how good you are. It’s worth a phone call to ask permission to showcase the client/vendor in your materials. In addition, invite them to publish the same case study in their marketing materials – which will extend your reach too.
Drinking and Driving = Consequences
Drunk driving is widely understood to be risky and dangerous, not only to the driver and passengers but also to other people on the road, including drivers and pedestrians. Four out of every ten fatal car accidents in the United States are alcohol-related. Each year, 25,000 people die and 708,000 are injured in alcohol-related collisions. Alcohol-related crashes result in the death of 500 people per week, or more than 70 every day. Statistically, half of all Americans will be involved in an alcohol-related car accident in their lifetime. Despite these alarming statistics, it happens all around us every day. Far too often, who have been drinking fail to heed the potential consequences, and get behind the wheel of a car.

Legal Marketing: White space can be your best friend
Well placed white space helps readers know what to read first, allows them to rest from time to time, and even gives your materials a touch of elegance. Think about the most memorable ads and collateral materials you’ve seen over the years. Most people generally mention ads produced by companies like Apple and Volkswagen. You know what sets them apart, other than creative headlines? Their generous and intelligent use of white space.

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