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Lesson #3: Build a Strong Brand
“Starbucks represents something beyond a cup of coffee,” says Schultz. “While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee – we offer a community gathering place where people come together to connect and discover new things. We are always looking for innovative ways to surprise and delight our customers.”
Hiring New Employees – A Best Practice Guide
Employing new workers can seem a daunting task so we’ve put together a very practical guide to help you in this effort. There’s more to consider than simply where to advertise and what to ask a potential employee at an interview.

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Three Minutes Can Make Or Break The Sale
Learn how to be relaxed and confident so you can make a favorable first impression with a new prospect.
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Learning the art of the impossible – how to be a relaxed PR person with time for the big things that do count
Shattering the Rules of Public Speaking
Take your presentations from stiff and uncomfortable to fluid and relaxed!
No Shoes - No Wi-Fi – No Cell service
A "working vacation" is an oxymoron. Think about it, when was the last time you really relaxed?? Have you been crazy busy?? Read on.............
Casual Friday - Casual Attitude
Who came up with this idea? The level of professional appearance of our employees has deteriorated over the years. A relaxed standard of appearance can lead to a relaxed standard of performance. DRESS FOR SUCCESS is not an antiquated concept. What damage is being done to the self esteem and confidence of your employees? Does this create the possibility that your customer has the ability to intimidate your employees?

5 Ways To Have Fun Working From Home
Working from home is many people's dream job. After all, where else will you get unlimited coffee breaks, the most relaxed dress code possible, and the ability to work whatever hours you want?
Using Social Networking To Your Company's Advantage
You probably will not attract paying customers overnight by signing up for a Facebook account, but ignoring the social networking venue would be a mistake. Social networking is not the place for a hard sell; think of the greater social networking marketplace as an enormous yet relaxed coffee shop atmosphere. We all have a story to tell, but "shouting" it repeatedly turns most off.

4 Steps Towards Your Life goals
We all have gut feelings about different things. Many of the world’s most important decisions have been made with intuition. The eureka moment we get every now and again is a heightened version of this. Why is it that some of our finest moments happen when we are not even thinking about it? There is no clear reason for this but it seems to be down to a relaxed state of mind. When the mind is not under pressure it has time to dedicating it’s time to creative and productive thought. Relaxed focus is one of the most powerful tools in the personal development locker. Try not to over analyse a situation too much and you will benefit from greater clarity of thought in your decision making.

How To Have a Successful Career Starting Today
Many people go through their lives without truly enjoying their career and without advancing to the extent that they ought to. Here are some ways for both the entrepreneur and the employee to improve their atmosphere at work.

Simple, Everyday Relaxation Techniques
Engaging in these simple, everyday relaxation techniques will help to sustain and strengthen you throughout your day. It'll also make it easier to unwind when you get home. Your friends, co-workers, and family will all appreciate the new, relaxed you!
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