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INSTALL NEW BRAIN PARADIGMS
The brain as computer and as biological evolutionary system determines a story constructed to be called reality. What is the practical value in this? How does it play into decision making? What is its relevance to changing some mental models?

Lesson #2: Look To the Future
“We are targeting innovation,” says Page. “The dream as conceived 25 years ago has not been achieved. Until software becomes the ultimate tool for collaboration, productivity, and efficiency, the work is not done. And there's nothing more fun than doing that work.”

Lesson #2: Sharpen Your Organization’s Goals
In 2007, Yahoo! was the setting for a major Silicon Valley shakeup. The company’s then CEO Terry Semel was ousted and replaced by its original co-founder, Yang. It was a tumultuous time for the company, which was suffering from much shareholder criticism in the face of rising competition from Google. But Yang was determined to rise to the challenge.

More Thoughts on Consumer Internet Innovations Migrating to the Enterprise
I have very smart friends. They challenge me all the time. One of them sent me the following email in response to my recent posts about the enterprise such as Get Ready For Selling To The Enterprise To Be A Big Deal Again.

Failure Is An Option
My friend Dave sent me a hysterical Onion article titled Failure Now An Option. I hate the phrase "failure is not an option" - of course it is. Some choice quotes:

Avenue A Razorfish 2008 Digital Outlook Report
Avenue A Razorfish released the 2008 Digital Outlook Report yesterday. The purpose of the report is to help Avenue A's clients understand consumer behavior in the digital space. In the report experts cover topics such as media spending, mobile web usage, social influence marketing, the state of search, and behavior targeting. Here are some tidbits from the report:

Sales Assessment Completion Times May Impact the Validity of the Assessments

How would you like to influence the development of our never-ending quest for improvement in our suite of world-class assessment tools? We constantly seek ways to expand our world-class insights, legendary accuracy, and real-world relevance. I just reviewed some new data that Jim Sasena, our Operations/Technical Director, dug up for me. This particular data set shows the percentage of Sales Candidate Assessments that are completed in a particular amount of time.

Copywriting Secrets:How To Become The Best Internet Network Marketer
Learning online copywriting secrets can help shorten the learning curve for any internet network marketer. If you can master this simple 3 step formula when marketing you can write your own check in life.

Is Your Me Too Network Marketing / MLM Website Relevant?
A major problem faced by online network marketing members is the fact that their company supplied website looks like all the other websites provided to all the other representatives. It lacks both originality and uniqueness thereby offering little topical relevance, if any, to the search engines.

Search Engine Optimization
Some history about Search Engine Optimization, what was used earlier and how it has evolved.

4 valuable life skills that make for success in sales and any other role

There are many things written and said about effective sales people, effective leaders, successful entrepreneurs, great teams and so on. Many descriptions are in circulation. There is an overabundance of experts recommending this approach one day and that approach the next. Those of us who want to be effective and successful often follow the advice of those experts however we are at risk of turning ourselves inside out and losing sight of what we are really here to do if we keep trying to bend to the winds and whims of the latest management trends, fads, findings, research, etc.

The Art of Email: 5 Simple Tricks To Managing Your Inbox

Do you feel overwhelmed with your e-mail inbox? Is it managing you? Professionals waste up to a month each year reading and writing e-mails. Yikes! And as you know -- e-mail will suck up as much time as you allow it to. We are hit with more and more information these days than ever before. AND it is humanly impossible to absorb! Here are 5 strategies to help you take control of your inbox time, and be more productive in your business than ever before!

Is it the Right Time To Start a Business?
There are both aspects of a downturn, the good and the bad for entrepreneurs. However, it brings along with it loads of opportunities for them. Your success does not depend on the oppurtunities you grab, but on the ones that you let go. A smart entreprenuer has the vision to analyze on ways to effectively capitalize the oppurtuinty which is served in his platter.

Search engine optimization
Search engine optimization refers to the steps adopted in order to ensure that your site ranks well up high on the search engine results. This is one of the most effective ways of growing your business. Over the years, we've earned so much revenue through enquiries that come from people who have landed up on our website after searching for various keywords related to our business.

The Keyword Balancing Act
The most useful keywords will strike a balance between popularity, search relevance, and competition.

6 Best Tips to Online Cost Effective Marketing
Is your business experiencing stagnation with the Recession? If so, continue reading.

Consulting Practice Tips: Delegate Weaknesses to Virtual Assistants
Do you know the business activities to focus on to build your consulting practice? Learn from my mistakes that cost me dearly when I was new, and where to put your time and effort for the maximum results. Part of the answer is doing what you do best, and finding the help you need for the rest.

No Excuses
This article visits a powerful advertisement released by Nike'. The theme of the commercial deals with excuses. A couple questions are added for small group discussion.

How To Write Articles - Decide On The Format
This sounds like a particular uninspiring topic. What does the format have to do with how to write articles? It actually does have some relevance. In fact the newspaper and magazine publishers have made format into an art.

If you JUST build it...They WON'T come!

You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and very few visitors from that huge investment. In fact you may be viewing your site as a HUGE expense and it doesn’t feel as if that expense is ever going to deliver any revenue. Well I am here to tell you that doesn’t have to be the case.

Winning The Search Engine Game
Many search engine submission services want to make you believe that they have the only answer to search engine optimization. The search engine game, like any other game, is easy to play and win once you know the rules of the game.

How To Market Your Services or Products
The key to getting more new clients is to motivate prospects to "raise their hands" and then stay in touch with them with messages of interest. This article shows you easy-to-implement steps for doing just that.

How to make your trade show booth attractive for your targeted clients

How to make your trade show booth attractive for your targeted clientsTradeshows, seminars and conferences are focused on a specialised area of interest, theme or topic. These have become an integral part of business life cycle wherein various businesses get together on a platform to interact with prospective and existing audience on a personal level. It is also a stage facilitating comparison between products and services of businesses and can be a lucrative proposition for any company who has a strong product and appropriate marketing skills to promote it. The primary objective of participating in any trade show is to highlight your product or service in front of your target client so as to generate future sales and profits for your business.

••••••> Top SEO Tips: Internal Link Popularity for SEO
Top SEO Tips: Internal Link Popularity for SEO. Designed to get top #1 Google rankings

5 Rules to take Your SEO Skills to the highest performance
Truly, the key to success is not in learning little "tricks" but rather, you want to learn how to build high quality, useful content that is of value to Web visitors and learn how to make it rank based on genuine relevance for your researched keyword phrases.

10 Questions to Help You Determine Why Your PPC Campaign Is Losing Money
AWAI Staff Writer, John Wood, points out the 10 most important things to look for to determine why your PPC campaign is losing money.

How to create and deliver truly effective customer presentations!
What is a truly effective sales presentation? I would define it as one that generates a call to action that eventually leads to a sale. Is there an underlying theme, across all products and their respective target audiences, on how to deliver this presentation? The answer is a definitive yes. This article tells you how.

Creating the right ‘Value Perception’ for your Customers
Value Perception (VP) is the opinion your potential and current customers have of your product or service. This perception determines the value it adds to them in line with the problems it needs to solve or aspirations they want it to fulfill. Also evaluated is your offering’s relevance and importance, over and above that of your competitors.

Overextended into Overwhelm
What do you have to let go of to build something powerful? It's not a matter of reorganizating or restructuring. It's time to start from scratch.

Google AdWords - 4 Factors That Determine How Much Money You Make (Or Lose)
What is Google AdWords and what factors determine where my ad will show. Surprisingly, it's not a matter of who pays the most!

Web-Content Conundrum
The Web consumes content like a teenager at an all-you-can-eat buffet. Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster. The problem is nobody reads it.

Using Press Releases as a Marketing Tool?
After all, when you consider the ubiquitous power of the Internet which enables anyone and everyone to step into the spotlight and espout the virtues of their product or service, the true value of a press release has become somewhat jaded.

Think Beyond Just Getting Links
Is your web page newsworthy, funny, valuable, controversial, helpful, or even shocking? If not, then why would anyone want to link to you?

Dofollow Blog Comments Increasing SERPS for Your SEO Campaign
This article will cover the relevance of the dofollow and nofollow attribute of blog commenting and how it helps dramatically to increase you SERPS(search engine results page) for Your SEO Campaign. Also included in this article is a FREE list of dofollow blog pages for your use.

Accounting - Sales and Profit Analysis
This article explains the benefits of defining multiple product groups in analysing sales performance within a business.

Networking strategies for growth

Networking is becoming more and more popular as a method of meeting business contacts and building relationships. Some people like to network to meet like minded people and develop a support network because it can be lonely if you are working on your own. Others want to seek out people who can refer them to new sources of business, or might even become a client themselves. Yet with so much choice available, how do you decide on a strategy to meet your business goals?

Where Are You Going?
How to get more real, relevant and ready for change.

POSTIVE CONFLICT
Conflict is not bad. Its value lies in harnessing it to generate energy for powerful solutions

Referral Based Selling

Did you know that: • 40% of sales people are failing in their sales careers? • 45% of all sales people earn the average income for their industry? • A typical sales person devotes only 10-20% of their time to actual selling because a large proportion of their available time is devoted to cold calling? • 85% of all sales people do not generate enough quality referrals? • Sales people who actively seek and exploit referrals earn 4 to 5 times more than sales people who don’t? • Referral business closes and converts more than 70 percent of the time?

Marketing With Classified Ads-What It Takes To Make Them Work
Not all ezines are created equal; some of them have poor formatting and lack luster articles, and others are a breath of fresh. But nearly all ezines, good or bad, have classified ads.

Quality landing pages to get more sales
When doing or reading about pay per click management you will often ear about your landing pages, but what is it exactly?

Beyond Basic SEO Practical LSI For The Small Business Owner
Latent Semantic Indexing(LSI) and Search Engine Optimization(SEO) are just fancy names for good old common sense concepts and strategies. They are surprisingly easy to do and something that the fledgling entrepreneur on a budget cannot afford to skip if they want to succeed online.

A Letter To America
The USA is undergoing a huge shift in its ability to create a better society, country and world. It starts in the home, in the workplace and centres of leadership. I applaud your bravery and would like to share my view from afar with the intent of assisting those wishing to make this transistion faster and smoother.

Finding SEO Optimization Consultants?

Every business has that one task you just hate to perform. It could be because it bores you, or it may be because you're not entirely sure how to do it well. When it comes to online businesses, the latter applies to search engine optimization. A great number of people have no clue how to go about SEO and are unwilling to learn. Luckily there are search engine optimization consultants that take care of the tasks, you can't complete, for you.

The Importance of a Sitemap
A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.

Wisdom vs. Knowledge
How many people have you met who have an immense amount of knowledge, are like walking encyclopedias but aren’t very wise? And how many people are very simple and don’t have a wealth of knowledge or information but are very, very wise? How wise are you and those you hang out with?

SEO Basics
Sometimes SEO is all about the basics, particularly in regard to search engine rankings. Relationships are important, such as the relationship between contextually relevant content and someone who really enjoys reading it. This relationship is the basis of relevance and relevance is the core function of search engines and how they rank documents in their index.

The Power of SEO CopyWriting and WritingThemed Content

Did you know that achieving high rankings in search engines has more to do with content than on-page or off page factors alone? Contrary to popular belief, one of the most powerful SEO secrets is related to content development and the ability to focus the topical theme of your site to target a specific niche. Writing themed and relevant content essentially toggles search engine spiders, who are constantly scouring the web for related material to share with others.

The Best SEO Strategy (Website Authority)
Sometimes the best SEO Strategy is to do nothing at all (after you have set the stage for website authority to augment future growth). With so many facets of search engine optimization, battles in the SERPs (search engine result pages) are won every day across millions of competing phrases by careful adherence to relevance, popularity, consistency and engagement.

Blog Less, Earn More
Should you be blogging? Most seem to think yes, but some say no. See the pros of not blogging.

Social Media Marketing: The Evolution Of SEO
Using social media marketing is a great way to promote your business, especially if you incorporate Google Gadgets into the act! Google gadgets are little pieces of code that can be downloaded from Google for free. You can use these gadgets as your signature when you post onto forums and blog pages and direct interested people to your website for free!

Self Management is the Secret to Your Success

It's been a year since my 15 year old son Trent, completed his first triathalon. What was rewarding was the journey he went on to achieve this milestone. (Hang in there with me as this story has great relevance to you and your challenges in your business and your life). You see if you had told me a couple of years ago that he would do this, I wouldn't have believed you. Back then he was 22 kgs heavier. When he entered the triathalon he looked like a completely different person.

Going It Alone
In a recent poll by Small Business Guru, 66 percent of small business owners said they were not involved in any sort of peer group. It’s all too easy for small business owners to feel isolated.

The Guy Who Stands Still Gets Killed First.

I have a nephew who just turned 12. He’s a smart young guy, and he taught me a valuable lesson a few months back. Like many 12 year-old boys, he’s a video game hound. He owns the very best that Sony has to offer. I used to be a video game hound too, going back to my first Atari in 1980. When it comes to video games, much has changed in the past 27 years, with super fast-paced action, vibrant graphics, thundering sound, and a much more complex controller to make it all happen.

Trade Versus Aid in Africa, Who Wins?
It seemed like the time was right for me to pen this post about trade -vs- aid. This is a discussion that has a tremendous amount of relevance in Sub Saharan Africa. But it is also relevant in other parts of the world where developing economies are predominate.

Good SEO vs. Bad SEO "how do you test to know"?

When considering investing for the long run in Search Engine Optimization on your sites, you will encounter many people who claim to have the "secrete formula" for SEO. We all encountered good versus bad professionals in every industry. Every professional group including Real Estate, Attorneys, Car Sales, Insurance Sales, Contractors, and even Doctors, all have the good ones and bad ones. We all require certain demands from professionals, unfortunately through trial and error, or simply wasting time and money, you search until you find the good ones that can provide you with a quality product or service.

Population Perspectives
If we want to be successful and relevant in the future, we've got to understand the way the world really is and, more importantly, the way it will be in the future. Unless you force yourself to step back and take a global look at everything around you, you will make the mistake of assuming everyone in the world looks, acts, and thinks like you.

7.6 ILO Convention No. 142 and Recommendation No. 150
The International Labour Convention No.142 and Recommendation No. 150 concerning Human Resources Development, which deal with vocational guidance and vocational training in the development of human resources, are the key ILO policy statements on VET.

2.1 Dimensions of crisis
There are two basic sets of concerns about VET and poverty reduction. The first focuses on the failure of most targeted training interventions to have any appreciable, sustained impact on livelihoods.

Determinants of Enterprise Training: What are the Training Constraints?
Enterprise Surveys have shown that large variances in training incidence exist across firms. A natural question then is why do certain firms invest more in training and others do not. There is a certain amount of cross-country and individual country evidence in the literature to identify why this is the case.

4.0 Diversification trends in Africa: Economic Report on Africa 2007

The diversification of African economies is one way through which the recent economic growth achievements could be sustained. Africa’s economic transformation can be achieved through both horizontal and vertical diversification. In addition, such diversification will help to build competitive economies that can productively be integrated into the global economy. Diversification is therefore a pre-condition if Africa is to register accelerated development. The scaling-up of current real growth to desired levels and in a broad manner can also be sustained if there is deepening in the diversification of African economies.

Evaluating PR Pitches – Getting Beyond the Beauty Contest
Sadly, the pitch is often the high point in the agency/client relationship. Agencies may over promise and under deliver, but equally clients may brief poorly or be seduced by showmanship or short term tactics. Objective evaluation is the answer. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

The Best Damn On-Page Optimization Process Checklist, Period
I like to create systems for everything that I do and SEO is no exception. While not every aspect of search engine marketing can be programmed, categorized or easily referenced, the bulk of the work can at least be outlined into a handy check list.

Link Building Tips
Quality over quantity is the message these days when it comes to link building.

The Role of an SEO Consultant
Have you ever considered the pros and the cons of hiring a consultant for SEO? Here are four good reasons why leaving search engine optimization to the professionals is not such a bad idea.

Establishing Customer Relevance Drives Sales, Spells Relief
Those companies that have a tighter grip on the customer than their competition know the key to keeping and winning customers is what it has always been – relevance.

Winning New Clients: Move from One Industry to Another
At the moment, your most compelling story may be relevant to only one sector or application. You risk diluting the impact of your story by watering it down to a generic benefit like cost containment. Often an industry perceives its challenges as unique to their particular circumstances. You may see your relevance more broadly, but remember, relevance is in the eye of the beholder

SMEs - my PhD topic and African context
A brief overview of my PhD topic and its relevance to this blog.

Why Leasing and Equipment Financing are more important than ever in the Canadian economy
The article highlights the relevance of leasing and equipment financing in Canada

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