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A Series of Strategic PR Tips and Prescriptions, Part 3 From The PR Doctor
How healthy are your public relations efforts and your media relations? Do you have a prescribed plan to achieve healthy publicity for your organization year in and year out? Do you have preventative measures and cures for unhealthy media relations and media coverage for your organization? Do you complain that your organization never gets the media coverage you feel you deserve? Well, if you do not have a healthy relation with the media and you are faced with some real public relations challenges, “The PR Doctor” has a series of strategic PR tips and prescriptions to help. This article is the second in a three part series of a prescription to present those strategic PR tips. Here are the third and final 10 strategic PR tips in the 3-part series.

Other relevant media Related Articles

Using Strategic Thinking To Gain Media Visibility - A Prescription For Healthy Media Visibility From Your PR Doctor
Are you getting your name, photo and the name of your business in the newspapers and professional publications? Or are you reading stories about your competition all the time? Do you have a dismal record of getting articles published? How healthy is your media visibility? It is critical to understand that the media is not in business to promote you or your business. The media’s role is to produce articles of interest to their readers. That means you need to provide interesting and relevant information to the journalists so they will want to publish your article. And I would say the most important thing to learn to know is how the media works and what the specific requirements each media has for submitting any information to them. Here is a prescription from your PR Doctor on how to gain healthy media visibility.
The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Stumped for content?
Content is the commerce of social media. But, relevant content, the stuff your customers and prospects actually want to know is the gold. Constantly cranking out this gold can sometimes present creative challenges.
Link Development - Why Would Someone Link To You?
The goal of every search engine is to help users find useful, relevant, valuable information that that they are looking for. So the first objective to increase your search engine rankings is build relevant content. But what exactly defines “relevant content?" This article will discuss that question and provide answer.
How to Launch a Targeted PR Campaign
Media begets media; that’s the name of the game.  So if you’re stuck focusing strictly on the media home runs, rethink your strategy.  Don’t limit your pitches to the national media outlets; there’s a huge media world out there.  Broaden your approach.  Broaden the media bull’s-eye you’re targeting.

Internet Business Coaching And Marketing For Travel Professionals – Facilitating Social Media Websites
Internet Business Coaching And Marketing For Travel Professionals – Facilitating Social Media Websites is all about social media websites. two way communication tool and When you wish to update your content and want to add more relevant keywords, you can simply go through the social media websites and get familiar with more effectual keywords. So, opt for Internet Business coaching and Marketing for travel Professionals and know more about the new marketing channels, social media websites.

Is Old Media Relevant?
Is Old Media still relevant in today’s social media world in terms of getting publicity that helps you make sales? You bet. While it is great to get mentioned on blogs and social media sites, Old Media or Mainstream Media is still the place to be to get results. Here are 5 reasons to include Old Media in your publicity and marketing campaigns:
The Multidimensional PR Approach
Whereas traditional media is still as important as ever, you can now utilize it in a variety of ways. For example, as opposed to focusing solely on traditional media, you can target some specific media outlets and use those validating mainstream media hits to enhance your online media campaign.
How Bob lost the sale and didn’t even know it.
With the multitude of social opportunities available on the world wide web these days it is sometimes easy to lose sight of your output. From your latest Twitter or LinkedIn review to your most recent Facebook update, many of us are striving to be noticed. After all, according to a new study, you only have a small amount of time to be relevant (80 minutes to be exact); so more is more, right? Not exactly. While you may only have a limited time to be relevant in the social media world, in the search engine world, you can technically be visible forever. In other words, that old company bio you had the intern write back in 2004 could still be floating around in 2011.

Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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