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Does Your Press Release Suck? 7 Ways to Keep Your Release Out of the Trash Can
The reality is that no matter how good YOU think your press release is, most times it is doomed even before it is sent. Here are seven reasons why press releases fail, along with some easy tips to make your release stand out in a crowd.

Other relevant story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Winning New Clients: Move from One Industry to Another
At the moment, your most compelling story may be relevant to only one sector or application. You risk diluting the impact of your story by watering it down to a generic benefit like cost containment. Often an industry perceives its challenges as unique to their particular circumstances. You may see your relevance more broadly, but remember, relevance is in the eye of the beholder
Work-Life Balance Tips for Busy People - your starting point
This article offers compelling reasons why work-life balance is crucial for busy people and the dangers faced if this issue is ignored. The article will serve as a starting point and contains a real life story (perhaps similar to yours), statistics from the USA to Australia and finishes with a relevant and personal question.
Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

The Pygmalion Effect
There is a tale from Ancient Greece of how a prince turned a statue from ivory to life and married her. It is the story of Pygmalion. Remarkably, the principles of this story are relevant to modern techniques of leadership. Read this article to find out how.
The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
Link Development - Why Would Someone Link To You?
The goal of every search engine is to help users find useful, relevant, valuable information that that they are looking for. So the first objective to increase your search engine rankings is build relevant content. But what exactly defines “relevant content?" This article will discuss that question and provide answer.
Great Story Tellers
I have noticed that good sales people are often great storytellers. They have the ability to find the right story to resonate with your situation. They speak from experience and you know they know their stuff. They can paint a picture that is your picture and get you visualizing success in partnership with them. They seem to be able to connect disparate situations, events or feelings and find the common thread that binds them all together – together for you to connect with. And even if the story they are telling is not directly relevant to your business or market, the situation or person they describe feels familiar.
Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
The Power Of Telling Your Story
Story telling is a basic part of being an entrepreneur. Every one of us has a unique story to tell, as an entrepreneur your story connects you to your audience and potential clients. The power of telling your story is an essential tool for every entrepreneur. Your own unique stories make you different than any one else. This difference is essential for you to share with others for them to know who you are, what you do and why you do it.
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