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Jedi Mind Tricks: How to Get $250,000 of Advertising for $10,000
In December 2008, well-known marketing consultant John Jantsch asked me what my small business predictions were for 2009. This was my answer:

Is Your Sales Force a Dinosaur
As Rick Canada of Motorola puts it - “The traditional sales force is a dinosaur – a remnant of past success.” “Irresistible new forces are reshaping the world of selling. Sales functions everywhere are in the early stages of radical and profound changes comparable to those that began in manufacturing 20 years ago… But one change outweighs all the others. The meaning of selling itself is shifting. The very purpose of sales is being rapidly redefined.” - Prominent sales authority and author Neil Rackham

Break The Rules - Think, And Be Adaptive
Organizations and their leadership must be prepared to throw away their insecurities and embrace new unconventional thinking. They must do this to deal more effectively with situations, which are complex, ever-changing, and for the most part uncontrollable. Mark McCormack states it very nicely in his book What They Don’t Teach You At Harvard Business School, when he says, “Have you noticed that the best-run companies all seem to be managed unconventionally?” He goes on to state, “Their success is attributed to breaking the rules, not following them.

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Is Your Sales Force a Dinosaur
As Rick Canada of Motorola puts it - “The traditional sales force is a dinosaur – a remnant of past success.” “Irresistible new forces are reshaping the world of selling. Sales functions everywhere are in the early stages of radical and profound changes comparable to those that began in manufacturing 20 years ago… But one change outweighs all the others. The meaning of selling itself is shifting. The very purpose of sales is being rapidly redefined.” - Prominent sales authority and author Neil Rackham

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