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National PR for a Local Story
Don’t be afraid to shoot for national coverage, think of national media as being local media with a huge spillover.

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How Experts Are Born
Let’s talk about becoming an expert. First of all, what is an expert and why is it important for you? As an Entrepreneur, positioning yourself as an Expert allows you to become a big fish in a small pond, you don’t need to be known all over the world to make money, you just need to be known in your specific niche. Think of it like cream rising to the top, people begin to know and trust the real estate agent that has a column in the newspaper and was interviewed on TV, or has a real estate TV Show in their local area. Often times, increasing your status to being the Expert in your specific field, can earn you 100,000 to over 1,000,000 in products and services sold annually. Customers come to you because you’ve earned the reputation as being the “best” in your field.

Expertise
As consultant and trainer I always teach the value of being an expert. There’s no doubt that as an expert it’s just as important to be an expert in not just product knowledge, but in your subject matter as well. This knowledge helps your confident in front of a customer or audience. It also gives you the ability to ask excellent and relevant questions. You can quote famous people and books to position yourself as an expert, but you can’t fake expertise very long.

How to Become Your Industry's Leading Expert in 30 Days
Many solo service professionals wonder how they will ever become known in their industry, given the easy access to the abundance of information found online. How do you create trust and authenticity with your target market and be seen as a real, true expert rather than as a sham? One of the easiest and quickest ways to do this is by interviewing experts in your industry. Here are the 10 steps you can follow to help you become your industry's leading expert in 30 days by conducting expert interviews:

Becoming an Expert With Personal Branding
There is no one definition that accurately portrays how every person defines the term expert. As a fairly subjective term, personal branding can go a long way toward generating the needed reputation that a business owner must have in order to be seen as an expert. To become known as an expert in any field, people need to understand how much you know about the topic, how successful you have been with it and how much experience you have with it.

Canadian Franchisee Financing & Getting The Right Finance For A Franchise - Possible In Today’s Economy? Here’s how!
Information on franchisee financing in Canada . Become a do it yourself expert in solving finance for a franchise . A how to with some expert help!
Women in Business – Entrepreneurial Tip #3
Over the years I have observed Craftsmen who knew their trades quite well. They might even execute the craft better than their bosses. Many have naively concluded that they were, thus, already better suited to compete in business than their boss. This can be a grave mistake. As one renowned business expert states it; “Building a successful business requires more than technical know-how. None of us are experts at everything. So surround yourself with other experts to fill the gaps. Whether you hire employees, sub-contract work, create joint ventures, work with Coaches/Consultants or develop strategic alliances, the support you need is available. Don’t try to do it all on your own.”
How to Make Wealth In Today’s Economy
The new world order is fast approaching. Systems are failing all around us and the global economy is in chaos. Your personal economy does not need to suffer. You can have a world renowned financial expert teach you how to make wealth in today’s economy.

Four Tips on Hiring a Video Forensic Expert
Because video forensics experts are not created equal, there are several things to be aware of when choosing a video forensics expert to help with litigation. Examine your need, the video forensic expert’s experience, the video forensic expert’s communication, and cost.
Jeff Ogden of Find New Customers named to prestigious Top 25 Sales/Marketing Influencers for 2012
"You're not an expert when you say you are. You're an expert when others say you are." told to me by Ardath Albee of Marketing Interactions
Dos and Don'ts for Filling Your Mastermind, Mentorship or Coaching Program
Before I get started, let me say that you don't have to be a world-renowned expert before attracting people to work with you in a deep, lasting and meaningful way. If you feel inspired to offer a six-month or year-long mastermind, mentorship or group coaching program, consider doing it.

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