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The Power of Connecting
You have the power to connect with consumers based on the fact that you share similar traits. We all know that you can’t connect on a personal level with every consumer and, arguably, you shouldn’t try, but you’ve got a better shot at it than anyone else. You know more about your product or service than anyone else and you probably have a great deal more passion for what you do than a Celebrity who just shows up for a paycheck.

Other renowned professor Related Articles

Ten Questions with Seth Godin
Seth Godin is author of six books that have been bestsellers around the world and changed the way people think about marketing, entrepreneurship, and work. He is also a renowned speaker and a helluva nice guy. I cornered him and got him to answer ten (really eleven) questions about his latest book, Small is the New Big, and “life.”
Singing All The Way To The Bank: How Lopez Achieved Success
“A few years down the line, you wake up in a certain place and wonder how the hell you got there,” says Lopez. How did a girl from the Bronx grow up to become one of the world’s most renowned actresses, dancers, singers, fashion designers and producers in the world?
Can Emerging Markets Follow China's FDI Growth Recipe?
China's ability to attract massive amounts of foreign investment does not derive entirely from its economic growth rate or the size of its population, observed Stephen J. Kobrin, Professor of Multinational Management, The Wharton School, University of Pennsylvania, USA. Rather, China leads the developing world in liberalizing its foreign investment policies, he noted. Felipe Larra Bascu Professor of Economics, Catholic University of Chile, Chile, challenged this view, saying he believed that it was China's large marketplace, high growth rate and low costs rather than its investment policies driving FDI. Between these extremes, Paul A. Laudicina, Managing Director, A.T. Kearney, USA, said that interviews with his firm's clients revealed that it was both the size of China's marketplace and its policies that were luring investment.

Is Your Godfather An Angel?
The traditional stereotype of the innovator is that of an eccentric, slightly unworldly Absent Minded Professor, so caught up in the beauty he finds in his work that he neglects everything else around him.
Sales Best Practices: Maintain a good filing system, with all the useful information readily available.
Not being organized is a crippling excuse to being successful in sales. Renowned sales trainer Dave Kahle discusses how to improve your organizational skills in this best sales practices article.
"The Bonk Approach to Testing"
Here's a unique approach to testing your staff at the end of a course or period of study and named after Professor Bonk.
Automatic Renewal
As one professor of a University business school said, "Leasing is a global industry, and one assumes that people qualified in matters of finance unnderstand how the industry works."

Howard Gardner talks about thought leadership and 'good work'
Howard Gardner is the John H. and Elisabeth A.Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education. He also holds positions as Adjunct Professor of Psychology at Harvard University and Senior Director of Harvard Project Zero. Among numerous honors, Gardner received a MacArthur Prize Fellowship in 1981. He has received honorary degrees from 26 colleges and universities. In 2005 and again in 2008, he was selected by Foreign Policy and Prospect magazines as one of the 100 most influential public intellectuals in the world. The author of 25 books translated into 28 languages, and several hundred articles, Gardner is best known in educational circles for his theory of multiple intelligences.
Effective Leadership - What is the secret?
Taking a look at a unique leadership development course developed by HBS professor and authors Werner Erhard, Michael C. Jensen, Steve Zaffron, and Kari L. Granger.
The 12 Beliefs of Good Bosses
12 Beliefs of Good Bosses – from the book Enchantment by Guy Kawasaki He quotes Bob Sutton, a professor at Stanford University and author of Good Boss, Bad Boss: How to Be the Best…and Learn from the Worst. Professor Sutton compiled a great list of twelve beliefs of good bosses, which we share here.
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