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Pavel: 80/20 Powerlifting and How to Add 110+ Pounds to Your Lifts
Pavel Tsatsouline, former Soviet Special Forces physical training instructor, has made a name for himself in the world of strength. He wrote the below article, outlining the simple routine of Russian Master of Sports, Alexander Faleev, for Built magazine, which folded before publication. Pavel contacted me to publish the piece here, and I am pleased to offer it to you as an exclusive.
6 Quick Tips to Make Your Copy More Believable
Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods.

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