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Prospects Are Like Children
When telling stories about our son, I usually write in the context of Salespeople are Like Children. However, with this article, I'm writing in the context of Prospects are Like Children. When prospects want something badly enough, they can become quite resourceful. Think about what you've been willing to do when you wanted something - really badly - that you couldn't afford.

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Successful Corporate Race Sponsorships with Inflatable Product Replicas
You're in charge of a big launch for a new brand of snack food – the hottest thing to hit the shelves since chips in a can. You've got a great product, now you need to generate a bit of buzz, and fast. Thankfully, that's just what inflatables do. Coupled with a corporate race sponsorship, inflatable product replicas can give a much needed boost to your marketing campaign.

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