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Legal Marketing: Working with reporters
A great way to get positive attention and greater awareness is to get your firm and partners in front of reporters. Working with reporters is easier than you may think, and especially important when you are trying to get coverage for a story about your law firm, partners or even how a recently passed law is affecting your audiences. But there are some rules to consider too. Here are a few things to consider when trying this legal marketing tactic.
When & How To Call The Media
You’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media list and send your release out to the appropriate media. But at that point media follow up calls might be in order.
To Phone or not to Phone (pitch) The Media
You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!

Pitching Lessons
To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview.

Generate Sales Leads with PR and Media Relations
Being written about in the media conveys more credibility than marketing yourself through paid advertising; and media relations and PR can be vital elements of any integrated marketing campaign.
Generate Sales Leads with PR and Media Relations
Being written about in the media conveys more credibility than marketing yourself through paid advertising; and media relations and PR can be vital elements of any integrated marketing campaign.
“Ten Tried & True Ways To Irritate Reporters, According To Your Strategic Thinking Business Coach”
Do you know what really irritates reporters? Many business people are totally uneducated as to how the media works and totally unprepared to deal with the media. And every day those people do things that totally irritate reporters. To help you become aware of and then avoid these irritating behaviors, your strategic thinking business coach has listed ten (10) tried and true ways to irritate reporters.

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Book Review -- How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America

“Ten Tried & True Ways To Irritate Reporters, According To Your Strategic Thinking Business Coach”
Do you know what really irritates reporters? Many business people are totally uneducated as to how the media works and totally unprepared to deal with the media. And every day those people do things that totally irritate reporters. To help you become aware of and then avoid these irritating behaviors, your strategic thinking business coach has listed ten (10) tried and true ways to irritate reporters.

Media Relationships
Media relations is the art of building relationships of trust and mutual interest with reporters. It�s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don�t work for you (or me) - they work for their editors, readers, and viewers. Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press.
Prolonging your Fifteen Minutes of Fame
Learn the importance of building genuine rapport with reporters, being available, providing factual information, getting reporters calling you and rising above the norm with a simple thank you note.
Get Quoted in Major Media Sites with Surveys
Surveys are a great way for consultants and small businesses to get publicity. Why? Because reporters love numbers!
Legal Marketing: Working with reporters
A great way to get positive attention and greater awareness is to get your firm and partners in front of reporters. Working with reporters is easier than you may think, and especially important when you are trying to get coverage for a story about your law firm, partners or even how a recently passed law is affecting your audiences. But there are some rules to consider too. Here are a few things to consider when trying this legal marketing tactic.
How to maintain positive relationship with the media and press to cover your business story?
Journalists, reporters, Producers are the best business friends you will ever have as long as you keep in touch with them and take care of their interest. Understand their job and dateline, know what their media and press readership profiles are.

It's Time To Bring An End To... Everything!
What is "Occupy Wall Street" all about, you ask? Well, it's hard to say (without knowing)... all we have to go by is what the protestors themselves say to reporters. It's becoming increasingly difficult to get reporters to go in there (now that the dedicated young protestors have been marinating in their natural un-bathed juices for a few weeks), but when they do, they learn, uh, not much. Many protestors they interview actually have no idea why they're there. But others do seem to be against some stuff, such as banks, and wealth, and capitalism, and (as one intelligent young man summarized) everything....
Free Publicity Tips for Pitching Reporters
Reporters need ideas from you to write their stories. But there is a right way and a wrong way to pitch your story. Here are a few tips from publicity consultant Dan Janal on what not to do. Don’t even think of breaking these rules if you want to get published.
10 Free Publicity Tips for Building Media Relations from Publicity Consultant Dan Janal
10 Free Publicity Tips for Building Media Relations When you pitch a reporter with your great story idea, remember that reporters aren’t looking to find a new best friend. Reporters are looking for expert and sources who can give them information they need to write their stories. Too many PR people try to become reporters’ friends by asking about their weekend activities, their families and the like. Stop. They don’t want a new BFF. Publicity coach Dan Janal offers10 free publicity tips to build a strong relationship with any reporter and improve your media relations.

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