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Basic Branding Techniques For Do It Yourself Online Success
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| Branding is all about how your customers perceive your business. Think of your brand as promise you make to your customers. i.e. Wherever they see your brand they can be assured of both its desirability and reliability. Your goal in developing your brand is to create an emotional spark, a strong connection with your customer that creates a warm and positive feeling resulting in product loyalty. If you are not sure where to begin, or especially if you think you already know everything there is to know about building your brand read on.... |
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Garber on Business: Shipping across the country -- or overseas
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| Moving items from point-A to point-B used to be a simple matter. Now you practically need a degree in logistics, and -- as they say on TV disclaimers -- "results may vary." |
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