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Dressed For Success: How Emporio Armani Became an Empire
“In this business you can’t have a destination, an arrival point,” says Armani. “Otherwise your competitors will overtake you, or you become complacent.” With over $1.5 billion in revenue, Armani remains Chairman, President and CEO of the company he started over thirty years ago. The mere mention of the designer’s name – first or last – and consumers the world over know not only who you are talking about, but also of the luxury product lines for which he has become famous. How did this once-poor boy, hiding from war bombs in a small town in Italy, go on to become one of the world’s leading and most successful experts on fashion and design?

Other reputation marketing Related Articles

More Public Relations Advice from the PR Doctor
The reputation of a company or organization is an intangible asset, but it is an extremely important and valuable asset. Some people believe and have written that a good reputation is an organization's most priceless asset. Unfortunately businesses face inevitable crisis situations with the potential to seriously damage a good reputation. One may ask what can be done to establish a good reputation, keep that good reputation and when hit by a crisis, repair a damaged reputation? Is there a prescription out there that provides some solid advice on this subject? Well, the “PR Doctor” researched the subject and was referred to a book entitled “The 18 Immutable Laws of Corporate Reputation. Creating, Protecting and Repairing Your Most Valuable Asset,” and authored by Ronald J. Alsop.
JetBlue Valentine’s Day crisis—The case for Chief Reputation Officer (CRO).
A good organization reputation is invaluable. CEO’s spare no expense in their efforts to restore their company reputation when threatened or damaged in a crisis. This article examines JetBlue’s response strategies in the 2007 Valentine’s Day jetliners’ grounding crisis on New York’s JFK’s frozen airport runway. It makes the case for chief reputation officer. Reputation is simply too important to be left to chance.
How To Create A Reputation for Honesty as a Leader-Part 2
It is possible to have a well deserved reputation for honesty-the most important reputation a leader can have, simply by modeling a few behaviors.

how To Create A Reputation for Honesty as a Leader-Part 3
Modeling a few simple behaviors can help you create and keep a deserved reputation for honesty-the most important reputation a leader can have.

Online business: Build a reputation
When someone is making a decision to do business with you, they want to know about your reputation. A well built reputation will inspire confidence in you. Your service or your product is part of your reputation. Standing behind your product or service helps build a reputation for your online business. Since many online businesses depend entirely on the internet for marketing purposes, your reputation matters.
Are You Building Your Personal Brand?
The term personal branding is relatively young, but the concept is nothing new. Before the advent of the social web and its many opportunities for personal branding we just called it our “reputation.” If you’re old enough to remember building your career before the Internet became social, our reputation followed us from job to job. We used personal referrals through the relationships we built to maintain our reputation. Our reputation was built by our achievements and the relationships we built throughout our career. Those relationships included our peers, bosses, subordinates, customers, trade association colleagues and people in our community.

Website Domains: 7 Things Your Web Marketer or Designer Might Not Tell You
Most businesses who hire a web marketing company or designer to put up a website are more interested in results than process. Take the time to understand the steps your consultant or designer wish to take, and speak up if something just doesn’t seem right. Know what will and will not be attached to your name, your business and your reputation when the transaction is complete. You are still your best advocate for the welfare and protection of your business’ web operation, and reputation.
Rising Above the SEO Reputation
The search engine industry has a pitiful reputation which is being reinforced on a daily basis by the media and word of mouth. So where did this nasty reputation come from and why has it been allowed to propogate?
Your Reputation: A Dozen Ways to Protect It
Preserving our reputation ought to be a top priority for all professionals. We unwittingly do things on occasion that damage our precious reputation. The rules for enhancing reputation are all common sense, unfortunately they are not always common practice. I have developed a dozen things to remember about preserving your reputation, and I would be delighted to have suggestions of things to add to the list. What would you add? 1. Follow the Golden Rule 2. Be positive 3. Do more than your fair share 4. Admit mistakes 5. Be kind 6. Listen more than you talk 7. Be humble 8. Be reliable 9. Read Body language 10. Offer and ask for assistance 11. Operate from a sense of values 12. Keep your ear to the ground.

PR Leading The Way To Better Reputation
Every business, no matter how large or small, ultimately depends on its reputation for survival and success. You should be asking what PR means for your company. What should you be doing to manage and enhance your reputation amongst your key audiences?

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