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Marketing Secrets Of A Mail Order Maverick
This is my third review of a Joseph Sugarman book (previous reviewed: Triggers: 30 Sales Tools You Can Use To Control The Mind… and Television Secrets for Marketing Success).
How Google Applies Science to Search
This article is a summary of Dr. Craig Nevill-Manning's presentation at Webstock 2008, regarding Google's new tools and innovations and how they apply to Search.

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Open Minds and Goal Setting
I was taught 25 years ago that a pure scientist has the most open of minds. The reason being quite simple in that unless you’ve conducted an experiment and developed proof one way or the other, how do you know it to be true or not. I was also informed by a scientist that I met on an airplane many moons ago that unless it gets funded it probably won’t be explored. But that’s another story.

Lesson #4: Never Underestimate the Power of Research
Ogilvy came from a background in research; in his early years he had worked for the world-renowned George Gallup Audience Research Institute, which he later called “the luckiest break of my life.” It was at Gallup that Ogilvy learned about research and its importance in advertising. In fact, research became so central to Ogilvy’s philosophy of creating advertising that when he opened his own agency in 1952, Ogilvy billed himself as Research Director.

Sales Best Practices - Not
It doesn't take a rocket scientist to see the difference between company A and B. And it doesn't take a rocket scientist to implement the process either. But it does take more than a 60 day commitment to the new process. When it's been broken for a decade it doesn't get fixed in a calendar quarter.
TeamWork - Rocket Science Online!
Fifty years of research literature on teams, identifies predictors of team success. What team members think, feel or do will almost certainly determine the success or failure of any team. Team efficiency is directly related to how individual team members complete their tasks. You really don't have to be a rocket scientist to work with an online team. Scientific team studies are still in the infancy stages however mounting evidence supports the commonly held notion that teamwork is the most efficient way to produce results. A successful team structure encourages team collaboration with a clear goal and mission that utilizes the individuals knowledge, skills, tools and resources necessary to get the job done.
HOW TO DEVELOP AN EFFECTIVE MARKETING STRATEGY BY UNDERSTANDING MARKETING RESEARCH FUNDAMENTALS
A marketing strategy is a long term plan of set policies and guidelines to enable your online business achieve its marketing objectives. It revolves around effective ways of executing the marketing mix. Marketing strategy ensures that the customer's needs are met and satisfied and the business makes profit. The key question is how do you develop a marketing strategy? First you need to understand the market; this can be done by marketing research. To introduce marketing research I would like to make you understand three main methodologies applied in the marketing research process. These three methods are desk research, qualitative research and quantitative research.

(Guest Post) Why Optimization Matters: Moving Beyond Price Driven Auctions
This article is the first in a three-part series of guest articles on optimization by Dr. Olga Raskina, Lead Scientist, with Emptoris, the supply and contract management solutions provider. As the Lead Scientist for Emptoris and someone who spends a great deal of time focusing on the impact optimization technologies can have on business processes and businesses, I am often asked “Why Optimization Matters?” Optimization sometimes sounds like a difficult topic, even though the idea and technology are meant to make processes and decisions easier – and more efficient.

(Guest Post) Why Optimization Matters: Moving Beyond Price Driven Auctions
By Dr. Olga Raskina, Lead Scientist, Emptoris This article is the first in a three-part series of guest articles on optimization by Dr. Olga Raskina, Lead Scientist, with Emptoris, the supply and contract management solutions provider. As the Lead Scientist for Emptoris and someone who spends a great deal of time focusing on the impact optimization technologies can have on business processes and businesses, I am often asked “Why Optimization Matters?” Optimization sometimes sounds like a difficult topic, even though the idea and technology are meant to make processes and decisions easier – and more efficient.
Finding Motivation Shouldn’t Take Extraordinary Measures
Although some movies miss the mark and aren't very interesting, this movie did an excellent job! The movie was a story about a father who had two children with Pompe Disease which is very similar to Muscular Dystrophy. The muscles deteriorate due to the inability of the body to break down the sugars. According to the movie the life expectancy of a child with the disease is only about 9 years. I was on the verge of tears several times as I watched the parents struggle with the fact: two of their children were nearing that magic age of 9, while they were desperately seeking a cure for this horrible disease. The father was constantly doing research just trying to find some hope. He ultimately identified a grumpy old scientist who had a theory which gave him hope.
Climate Scientist Cleared: Deniers Deprived of Misinformation Strategy
The British scientist best known for his role in the "Climategate" controversy was cleared of hiding or manipulating data. From the beginning, Climategate was a ruse. Jones' findings are corroborated by numerous reputable sources. The body of climate research is sound, deniers will have to find other means of discrediting the science supporting climate change.

How Frequently Should You Email Your List, Blog, Tweet, or Update Your Facebook Page?
Recently I attended a great webinar sponsored by HubSpot, in which their Social Media Scientist, Dan Zarrella, dispelled many of the myths and inconsistencies about email marketing, blogging, and social media marketing and set the record straight based on his research. Here's are the 10 best takeaways I discovered:
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