reseller relationships Tagged Articles
Is Your Start-up Company Truly Ready for Business Development?
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Business development-- defined as strategic partnerships, sales channel and reseller relationships, and other joint marketing and sales efforts-- can be an excellent way for start-ups and other small companies to grow their business faster and more efficiently. However, along with the benefits of doing a business development deal come many changes and trade-offs. In this article, we look at two key criteria for business development success: we argue that start-ups must be both 'operationally' and 'organizationally' capable of executing on a deal for the partnership to be a success.
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