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Extended Warranties: Sensible Insurance or Waste of Money?
Paul Champagne saved the Canadian Department of Defence more than a billion dollars over a ten-year period by "ripping up a couple thousand extended warranties", according to Maclean's magazine (6 July 2009). That's a number that's hard to argue with. So we took a closer look at extended warranties: the pros, the cons, who really benefits from them. The conclusion? Extended warranties are a very expensive form of insurance. They are a cash cow for retailers, yielding profit margins of 50% and more. The benefit to consumers is dubious, to say the least. This topic is the sixth in our 2009 white paper series: "Making every IT dollar count!" The full white papers are available on our website.

Other response times Related Articles

It is Easier to Increase Sales than to Cut Costs©
Cutting costs seems to be managements' immediate response to tough times. Instead, increasing sales makes a lot more sense and is much more valuable to the company in both the near and far term. However, it requires a change in both management and sales team actions which is difficult. But remember, it is always easier to increase the top line than cut cost!
Online Advertising
When used effectively, the Internet is one of the most interactive, direct response mediums available today. Optimizing your online ads to get the most out of the internet's interaction and direct response will make for an efficient campaign.
Tips on Writing Auto-responders with PUNCH!
Auto-responders are a business's best friend. Before we cover tips on writing fantastic auto-responders, here is a quick recap. What exactly is an auto-responder? Think about when you meet someone and you ask them "How are you?" Most times the automatic response is "Fine thanks". People don't even think – the answer just automatically comes out. Now – transfer this to your computer. Most people are aware of the "sorry I am holidays so can't answer your email" type of autoresponder email. You know the person is not there answering their email – the computer does it automatically. This is the most basic sort of autoresponder – one email triggers one response.

Even When It Works, There's More Work
Whether a particular story elicits a negligible response or a huge response, you still need to work it.
Your Initial reaction - is it valid or fair
Sometimes we react with a habitual response. In testing times this can be both unfair and/or invalid. Learn to test you reactions before you pass the messag on.

Nothing Has Changed With These Adverts!
Are you still advertising in the old fashioned way. Name, address, phone number and a few services you offer? If you are, you must break free from the mould in these difficult times and try a different way of getting your message across. This article offers a hint at how you can achieve this and by doing so multiplying the response you achieve from each advert many times over. Try it - what have you got to lose? All marketing is a test all the time...
Oracle launches sourcing software on demand: As life imitates art, so too does business imitate politics (Part 1)
If you were to take these statements at face value, one might conclude that Oracle is simply responding to changing market demands based solely on an empathetic response to the challenges CPOs face in these troubling economic times. However . . .
First Call --- Last Look
A former colleague of mind was fond of quoting what he considered "less competent" sales people who claim--- "My customers don't give last looks." His response; "Well, that just means someone else is getting it - Batman!" I really love that quote. Unfortunately it doesn't go far enough. The real question is what do you do when you get last look? Do you automatically match the low price? Unfortunately, that is the first response of most sales people. In fact, it is often the first response of many managers. The real test is how you maintain the business at a price that is profitable, acceptable and meets your margin objectives. Can you sell the customer at a higher price when he has a lower priced quote staring him in the face?

3 Steps to Designing a Direct Response Marketing Strategy
The direct response marketing strategy is integral to any attempt at reaching a larger audience either for the purpose of building a business, organizing fund raisers or creating a community group. Direct response will help anywhere it can be applied but these 3 steps are essential to any online campaign.

What Is A Call Center And Other Questions Answered In This Overview
A call center is capable of handling multiple inbound and outbound communications from customers across all types of communication lines including live chat, email response, fax response, and more.

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