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Tasting the Fruits of Success: Apple Computer Corporation Takes Off
Wozniak and Jobs began spending an inordinate amount of time together, talking, planning, and envisioning what they could achieve as a pair. And they never stopped building.

Time to Update Your Strategic Plan
Feeling caught in a no win situation? Don't feel bad, no one anticipated the economic trauma we've recently gone through. The economy has changed, people aren't buying, you have opportunity but can't get credit to take advantage of it, and your existing client base is slowly melting away into retirement, bankruptcy or sale. If you’re in react mode, you'll never get ahead of the changes taking place - things are moving too fast. It's time to re-evaluate your opportunities and update your strategic plan.

Are You "Making Out" With Your Sales Mirror?
Remember - if you want DIFFERENT RESULTS then you're going to have to break free from your "sales mirror" and stir things up! Otherwise, you'll be just like my little Rocket Robin friend...the one who adored looking at his own reflection but who wasn't getting any action. Does that sound like you?

CEOs who sell gain clarity on competitive strategy
CEOs of Nike, Intel and Sun are becoming more involved in the selling process, focusing on tailoring products and services to meet the demands of their top customers. And it's more than just a ceremonial visit. These CEOs are overcoming objections and negotiating deals, giving them an intimate understanding of market pain and the value they may (or may not) provide.

Use Small Actions to Get Big Results
When it comes to creating relationships with other companies, take a long-term approach.

Do Your Clients Think You're A Grudge?
What Is A Grudge Product/Service? It's simple really. A grudge product/service is when you HAVE to spend money on something that you really would rather NOT HAVE TO spend money on. In fact... if you had it your way - you'd never spend a CENT on a grudge product or service again.

The Power of the Pack
So, what’s in it for me?

Other rest of the story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

There Comes a Time...
Often, in life, we’re looking for something and we keep on looking, until we come to a crossroads. One gets tired of banging one’s head, or doors are closed, or we reach a point of decision. That decision will affect the rest of your life. Here’s my story and how you can use it to declare your own independence day.
Resist the Interpretation Addiction
Sometimes we adopt a story and unknowingly our emotions get swept up in it. And 99% of the time we don’t really question or inquire into the story we create. We treat our story as what actually happened. The problem, of course, is that the story influences, in part, the action you take in subsequent events. This article is about identifying the stories you may have created, working around them and managing them.

The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
What If You Could?
As a student of psychology, I’m often fascinated by what makes the most successful people in America different than the rest. It is interesting to note that the top 20% of our citizens control fully 94% of the country’s wealth. So what is it that makes them soar while the rest flounder near the ground? I think I might have an answer. I don’t think that millionaires are necessarily smarter or even more risk-tolerant than other people. I think they simply see more opportunities for wealth creation than the rest of us. They find more ways to win because they don’t worry about losing.
Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
How to be an Audience Arsonist - Light a Fire of Possibility
A body at rest tends to stay at rest… - Sir Isaac Newton Sir Isaac got it right: a body at rest tends to stay at rest unless acted upon by an outside force. Want proof? Peek around the curtain at audience members listening to a dull, flat, run-of-the-mill speaker at your next convention. Those bodies aren’t moving. They’re at rest. In fact, some of them are asleep. An "audience arsonist" can overcome that inertia and light a fire that moves them to action. The value of any event – a global company’s annual gathering, a sales convention, association meeting or any other professional event – is in the information and attitude audience members take with them on those return flights home. An Audience Arsonist is unique. They have the ability to "light a fire" under an audience and move them to action. Learn how to do that.

How to Maximize Local PR
Whereas I’m a big believer in going national if you have a strong story, there is a lot to be said for regional and local PR coverage. If you have a personal story that has a local slant to it, use it. Maybe a story as to how you built your business, or a story about how your product, service or company helped transform the life of someone else who lives in the community. The media loves transformational stories, so offer them one with a strong local hook. Always give your pitch a local slant. Remember you’re drilling down, pitching narrow, not wide.
How Well Do You Follow Your Plan?
You start your day at 7AM, energized, motivated, excited and by 830 you are crazy, off course and in total reactive mode and you stay there the rest of the day? Can you relate. I love to use the pinball story. Do you feel like the little silver ball in the pinball machine, getting shot up into the game, bouncing from one bumper to the next, rolling down the slot, getting flipped way up and finally just running into the hole. Or, do you control the process, your day, your life, your business. Doing what you said you would when you said you would the way you said you would?
The Power Of Telling Your Story
Story telling is a basic part of being an entrepreneur. Every one of us has a unique story to tell, as an entrepreneur your story connects you to your audience and potential clients. The power of telling your story is an essential tool for every entrepreneur. Your own unique stories make you different than any one else. This difference is essential for you to share with others for them to know who you are, what you do and why you do it.
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