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Rule 6 Do Something Thats Totally Outrageous
This is Rule #6 in a series of articles on "21 ways to Increase the Power and Profit of Your Advertising Without Spending an Extra Cent," by Brad Sugars.

Other rest of the week Related Articles

Race towards connecting Africa to the internet
This week there was an interesting article here about one of the companies undertaking the construction of the underwater fibre optic cable and their search for a strategic investor, I can't help but feel excited when I hear about such news for the very reason that its now common knowledge that in the next 2 years Africa will be interconnected to the rest of the internet.

Packaging: dressing your product in a fashion conscious market
Packaging. It’s something most people don’t necessarily think about, perhaps partly due to the fact that it is so overwhelmingly pervasive. Even just picking up groceries for the week, in a single forum we are subjected to the end results of thousands of individual design and branding endeavours; some good, some bad, and the rest forgettable.
Sales Assessments vs. Personality Assessments Episode III - The PHD's Strike Back
Are PHD's more sensitive to criticism than the rest of us? I heard from a few over the past week and they weren't happy with what I wrote here and here. I rocked their world and they couldn't cope.
How to stay mentally and emotionally fit for life as well as physically fit
How do you measure mental and emotional fitness? Sprint - Rest - Sprint - Rest When I was young I was a competitive swimmer in a club. I trained three evenings per week at the local pool with my squad and I was physically pretty fit. When I was 21 I worked as a swimming instructor in London. I swam a mile every week day morning before work and I was still physically fit. These days I play football and train three times per week in Martial Arts. I am still physically fit, but several years ago I realised that physical fitness was not the only type of fitness I needed for life and particularly in business.

What If You Could?
As a student of psychology, I’m often fascinated by what makes the most successful people in America different than the rest. It is interesting to note that the top 20% of our citizens control fully 94% of the country’s wealth. So what is it that makes them soar while the rest flounder near the ground? I think I might have an answer. I don’t think that millionaires are necessarily smarter or even more risk-tolerant than other people. I think they simply see more opportunities for wealth creation than the rest of us. They find more ways to win because they don’t worry about losing.
Top Ten Ways for an Entrepreneur to Improve Joint Venture Success
While National Entrepreneurship Week falls in the last week of February in the USA, and the rest of the world who celebrates it, does so in November. This year may find the timing ripe to have entrepreneurs save economies around with the world, with joint ventures. Whether it's labeled joint venture, partnering, collaboration or cross-promotion, here are ten ways to get started:
Is Your Attitude Helping or Hurting Your Success?
I’ve found myself talking often this past week about attitude and how your attitude is both completely under your control and the #1 predictor of your success. I’m sharing some of my absolute most inspiring quotations on the power of attitude as my article this week. Pick your top few favorites that really resonate with who you are and use them as mantras this week.

How Smart Is Your Local Business Marketing?
Local businesses tend to market locally and with the same approach. A flyer in the weekend paper and maybe some radio ads, and with the same offers week in, week out. This can definitely work, and weekend sales might be all you need to get by. But do you really want to continue just getting by at weekends, or do you want to be a business for every day of the week?
How to be an Audience Arsonist - Light a Fire of Possibility
A body at rest tends to stay at rest… - Sir Isaac Newton Sir Isaac got it right: a body at rest tends to stay at rest unless acted upon by an outside force. Want proof? Peek around the curtain at audience members listening to a dull, flat, run-of-the-mill speaker at your next convention. Those bodies aren’t moving. They’re at rest. In fact, some of them are asleep. An "audience arsonist" can overcome that inertia and light a fire that moves them to action. The value of any event – a global company’s annual gathering, a sales convention, association meeting or any other professional event – is in the information and attitude audience members take with them on those return flights home. An Audience Arsonist is unique. They have the ability to "light a fire" under an audience and move them to action. Learn how to do that.

They Sure Make Oakland Look Like Paradise!
A few years ago my company sponsored a sales contest (back when companies were allowed to do business by selling things). It was a big deal. First prize was a week-long vacation in Hawaii. Second prize was a week in San Diego. Third prize was a week in Palm Springs. There was also a consolation prize for next-to-last place: a week in Oakland....
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