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Lesson #1: “What differentiates us is that we are not repeating tradition”
“In 1980, the whole Swiss watch industry was oriented to develop and present its collection of Quartz watches,” says Biver. “Even prestige brands like PP, AP, VC had in those days a proportion of 70% more or less quartz movements in their collection. The Swiss watch industry had its biggest crisis and many watchmakers couldn’t find a decent job and as a consequence left the industry.”
How to Lose Customers Under Contract
You know that your competitors' top prospects are your existing customers that you have under contract, right?

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