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How much money do businesses spend on advertising each year?
During an economic slow down most businesses take time out to think about their cash flow and their spending budgets, or so they should. I know from talking to other businesses that things are tough out there right now, and you only have to look down your own high street to see the all revealing closing down sales and empty shops of businesses, including some large retail chains, to know that things are very difficult. However, this is not a time to hold back on your advertising though and for one of my businesses we, as a board of directors, have recently decided to up our advertising spend. In this case the business concerned is in the care-sector and we chose to up our marketing budget to 7% of our turnover, so that as turnover begins to increase so will the amount we spend on marketing and advertising and so on.
Lesson #1: A Happy Customer Is Your Walking Advertisement
“When this business was founded, it sought to win public confidence through service, for it was my conviction then, as it is now, that nothing else than right service to the public results in mutual understanding and satisfaction between customer and merchant,” said Penney. “It was for this reason that our business was founded upon the eternal principle of the Golden Rule.”

Inflection Points Bring New Retail Strategies
Might your retail segment be facing an inflection point, and if so, are you really prepared for it? Almost every company faces ongoing changes of one type or another in its industry, and retail is no exception. An inflection point occurs when an industry or segment faces lasting changes so large and significant that it calls for companies to adapt with a new strategy or ability to compete, or face what becomes an irreversible decline and failure. Such an inflection point may bring even greater opportunity than before for organizations who do figure out how to take advantage of it.

The importance of understanding your buyer relationships - especially in a tough economy
The tough economy is leading to many nasty surprises for sales organisations. In many cases the surprise, or the extent of the surprise, could have been avoided if the sales organisation had better information about the relationship that they have with with their buyers. in this article Keith looks at the different ways of determining the relationship you have with your buyers.
Leading Italian coffee brand Caffe Pascucci has entered India by setting up its first outlet here to retail imported blended coffee. The euro 600-million (Rs.4,060-crore) Pascucci has roped in the city-based Madhura Beverages India as its master franchisee for setting up a chain of outlets across the country.
Leading Italian coffee brand Caffe Pascucci has entered India by setting up its first outlet here to retail imported blended coffee. The euro 600-million (Rs.4,060-crore) Pascucci has roped in the city-based Madhura Beverages India as its master franchisee for setting up a chain of outlets across the country.
RETAIL SALE BOOSTER MODEL (RSBM)
What is Retail Sales Booster Model all about? The RSBM needs a deeper understanding of the RCSM first, so that the base of all retail problems can be addressed. read on.
Recession = Time for the Resurgence of the Small Business
Small business has struggled against large national and international brands. The ability to be flexible during the recession can give the small business owner an advantage over their larger competitors.
Calculate the Cost of Shoplifting and Employee Theft
Shoplifting and employee theft cost the retailer a great deal in lost profits and everyone and everyone including the consumer pays for this crime. Unfortunately retailers often underestimate the actual figure in terms of losses. Unless a business has strict inventory control it is simple to come up short getting a good sense of overall losses. There is a basic formula for calculating total annual retail losses in your business, which will give you a fairly accurate idea of how much profits are actually walking out your door.

Other retail chains Related Articles

What can be the "next big thing" in supply chain management?
Network Member Question What can be the "next big thing" in supply chain management? Will it be technology-related (eg. new innovations, new IT solutions etc.) or more market-related (eg. changes in consumers demands and expectations forcing companies to adapt)? Are there any major differences in the SCM developments in different parts of the world? Eg. are European supply chains significantly different from American on Asian supply chains? Will it change in the future? Can we say that any part of the globe is developing faster than the others in terms of SCM maturity? Przemek Pietak Senior Consultant, Roland Berger Warsaw, Poland

10 Retail Franchise Businesses You May Never Have Considered
Everyone knows the most popular retail establishments, and even the word retail often brings to mind days as a teenager, working in a chain store or a mall boutique. Mainstream retail stores are perfectly fine, but for those who want to start a more unique retail store, take a look at some of the retail businesses you may have never considered.

Why Some Retailers Are Doing Better Than Others In The Current Retail Environment
In evaluating the overall retail situation I noticed that many of our own retail store customers had done well or at least fared better than their competitors in the same retail segment(s). I thought it might be of interest to some of you to analyze what they are doing that is working.
5 reasons to automate your Retail
Most often I heard retailer saying following: 1. Why do I need retail management software? 2. What are the reasons to automate my Retail? 3. I am running a successful retail without any IT system. I do not want to debate or argue, but yes I would like to say something on this.
10 tips to choose right Retail management software.
Unlike most retailers, you may be confused with choices and alternatives available for retail management software. Further, the boom in the retail industry is attracting many spurious vendors to become retail management software companies. With just 1 or 2 installations in hand, they become retail consultants. Their motive is to make quick money. Beware of them! Please ensure that when you choose retail management software, you do it with an extra care and taking future developments into consideration. Here are a few criteria to evaluate a Retail management software / company.
How much money do businesses spend on advertising each year?
During an economic slow down most businesses take time out to think about their cash flow and their spending budgets, or so they should. I know from talking to other businesses that things are tough out there right now, and you only have to look down your own high street to see the all revealing closing down sales and empty shops of businesses, including some large retail chains, to know that things are very difficult. However, this is not a time to hold back on your advertising though and for one of my businesses we, as a board of directors, have recently decided to up our advertising spend. In this case the business concerned is in the care-sector and we chose to up our marketing budget to 7% of our turnover, so that as turnover begins to increase so will the amount we spend on marketing and advertising and so on.
Are Retail Store Managers the next Entrepreneurs?
While many people may not see the direct correlation of a Retail Manager and being an Entrepreneur, the two are close in the same. A Retail Store Manager is normally the individual that oversees the daily operations of a retail establishment, they over see many employees and have a responsibility to make them successful in their responsibilities and making sure that the customers have a good experience. As you read this just keep asking yourself “Are Retail Store Mangers the next Entrepreneurs?”

The Power of Greening Supply Chains
Sustainable supply chains are an integral part of a rapidly growing trend that is transforming businesses around the world. Many organizations are looking at supply chain sustainability as a new measure of profitable logistics management. Increasing companies are adding value to their offerings by using sustainable supply chain reporting as a central part of their strategy. Puma, Walmart and HP are three examples of companies that are leveraging their buying power to increase sustainability throughout their supply chains. Research funded by the European Supply Chain Institute (ESCI) indicates that IT supply chains afford significant opportunities for carbon reduction.

Strong Retail Sales Offer a Bright Outlook for 2011
Amid reports of the strongest holiday retail sales season in five years, optimism is in the air. According to MasterCard SpendingPulse™, a macroeconomic indicator that tracks consumer spending, U.S. retail sales (excluding automobiles) for the period between November, 5 and December 24, 2010, were up 5.5%, to $584.3 billion, compared with a year ago. And the 5.5% increase exceeded industry expectations, surpassing the 3.3% improvement that The National Retail Federation had projected.

Tips For Running A Retail Giveaway
The primary goal behind any retail marketing plan is to increase foot traffic and drive revenue. One of the more effective ways of bringing more clients to your retail store is to have a promotional giveaway. There are a few tips and hints that every retailer can use to create a successful giveaway and use it to improve retail sales.

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