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retail visual merchandising Tagged Articles
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THE FIVE DEADLY DISPLAY SINS
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| What works and what doesn't in display for retail stores. |
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Other retail visual merchandising Related Articles
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Improving Your Average Order Size With Internet Merchandising Fundamentals
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| Applying some of the mortar-and-brick merchandising basics to your online retail business may improve your average order size and deliver higher value to your customers. |
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10 Retail Franchise Businesses You May Never Have Considered
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| Everyone knows the most popular retail establishments, and even the word retail often brings to mind days as a teenager, working in a chain store or a mall boutique. Mainstream retail stores are perfectly fine, but for those who want to start a more unique retail store, take a look at some of the retail businesses you may have never considered. |
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PoP (Point of Purchase) Visual Merchandising
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| Visual Merchandising is often known as PoP or Point of Purchase, is the art of presentation, which puts the merchandise in focus. It educates the customers, creates desire and finally enhances the selling process. |
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5 reasons to automate your Retail
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| Most often I heard retailer saying following:
1. Why do I need retail management software?
2. What are the reasons to automate my Retail?
3. I am running a successful retail without any IT system.
I do not want to debate or argue, but yes I would like to say something on this. |
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10 tips to choose right Retail management software.
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| Unlike most retailers, you may be confused with choices and alternatives available for retail management software. Further, the boom in the retail industry is attracting many spurious vendors to become retail management software companies.
With just 1 or 2 installations in hand, they become retail consultants. Their motive is to make quick money. Beware of them! Please ensure that when you choose retail management software, you do it with an extra care and taking future developments into consideration. Here are a few criteria to evaluate a Retail management software / company. |
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Managing and marketing your store, on-line, in internet age
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| Most of my customer asks me for easy and fastest way of managing the process of marketing their products on web or through their web-store. They find it as challenging as managing a retail store. To some it is like managing two stores. On-line and off-line.
First of all, let us understand that a web-site or a web-store is a visual medium to connect your audience (customers). It gives an overall impression of your retail business. Your web must look clean, tidy, professionally designed and updated. In addition to that, it must be straight forward and clearly communicate the message to the visitors. |
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Trade Promotion Best Practices
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| Trade promotion is any expenditure paid directly by a manufacturer to the trade or retail factors in a given industry as a set amount on a per unit basis or in payment for a merchandising value provided by the retailer. |
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5 Spices of Retail Design
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| This week as I was channel surfing I came across a cooking show on one of the Food Network. After unveiling the dish, the chef and his co-judges introduced each ingredient used in the dish. As the ingredients were placed on a back lit table the names of each one appeared. The whole presentation was a testimony to the art and science of visual merchandising.I couldn't stop wondering if there was a secret recipe to designing retail projects. A recipe requires ingredients and if those were placed on a table such as the one I saw on the show, what would be the words that would light up? Like any good dish, would the success of the project depend on how the ingredients were used? |
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Boosting Retail Sales with Digital Signage, Emerging Technologies
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| Retailers of all sizes look for the better edge to lower costs, reach customers and establish relationships with consumers. Digital signage not only enables all of this but it enhances the strength of the messages with eye-catching video content. Here's a guide for content developers, system integrators and retail merchandising/marketing management.
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VISUAL MERCHANDISING CHALLENGES IN SPECIALITY STORES
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| This article was written for a retail magazine in India:
Huge corporations or “Mom & Pops” can own specialty stores, but two things they have in common are their customer service and their focus on a limited product line. Unlike a hypermarket, a specialty store is small, edited and generally clear about who makes up their customer base.
The Visual Merchandising staff is the eyes and ears of a specialty store. Their role is to make sure the image of the store stays on target, on brand and current.
Along with the pluses and pleasures of working in a smaller store, some challenges exist for the management and visual merchandisers that vary depending upon whether the specialty store is owned by a corporation or a family.
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