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return to reality Tagged Articles



Post Vacation - Return to Reality (Work!)
Life is truely a balancing act when it comes to work and play! We work hard to play hard. And vacation is often the tangible reward for our hard work. Not everyone can leave work at work when on vacation. But Debbie Lessin, CPA and self proclaimed Balance Lady, can and does. Debbie shares her reentry into work mode upon return from her 10 day vacation. Her calm, positive attitude helped her seamlessly ease back into work with no stress, no negating what the vacation was all about. She shares her journey and reminds us all that we not only need to take time away from work to refresh mind, body and spirit but to do so by trying to truly leave work at work!

The Problem With Free Publicity
The truth about free publicity and what you need to know to make it work for your business.

Other return to reality Related Articles

Guerrilla Reality
Marketing is a waste of money and time if you're not attuned to reality. Reality is not necessarily what you want it to be or what it used to be. Instead, reality is what really is. To many marketers, that's a major problem, but to guerrilla marketers, it's an inviting opportunity to stand apart from the competition.

ROI: Return on Investment or Return on Illusion?
Do we really know what makes up a true return on investment? And more importantly, do we know the cost/benefit ratio well enough to really ignore understanding this elusive construct. Read here for the reality about ROI.
Stock Prices Rise 21% When Firms Announce Energy Management Projects
When selecting projects under a limited budget, a firm should implement the project that will return the most value. Ultimately, firm value is measured by stock price, which can be impacted when the firm makes a major announcement. This paper shows that announcements of energy management projects correlate with a 21.33% increase in stock price within 150 days of the announcement. This increase is in addition to the risk-adjusted return the firm would normally experience. For example, during a “bull market” a firm’s expected return was 10%. After the announcement, the return would increase by 21.33%, for a net return of 31.33%. These results suggest that investors react positively to energy management projects. This outcome demonstrates one more strategic incentive for firms to implement energy management projects.
Who is My Market Its Smaller Than You Think
Many designers believe that marketing the widest range of services to the largest possible group is the path to success. You’d rather be a generalist because you think you’ll get more business. But in reality, it doesn’t work that way. In fact, success comes to those who focus on the smallest number of activities most likely to yield the quickest and largest return. What really lets you dominate the market and get more business? Specializing.
Why customer service is the most important part of any business
Your customers will have interaction with your customer service people more than any one else in your business. If you provide your customers with excellent customer service, you will find that they will return time and time again. And return customers mean return sales and greater profits for your company.
Who’s Responsible? Lessons on the Law of Self-Determination
Although, many of us were originally taught to think otherwise, the reality is that no one creates in your reality and you don’t create anyone else’s reality. Each of us creates all of our own reality. It’s terrific news because it’s the foundation for intentionally creating the life we dream of having.

CONNECTING IS NOT ENOUGH: The Top Ten Ways to Ensure Your Networks are More Effective and Produce Results
Last month I wrote in my blog about a friend of mine who struggles to get any return from his networking despite always being generous with his time, his contacts and his support. I got a lot of feedback on the piece, with many people either recognizing themselves, or people they know well, in the description of my friend. So why do so many people struggle to attain a real return from their networking? There are a host of possible reasons but I thought this might be a good time to share some ways in which you can get more of a return from your networking.
I’m Right, You’re Wrong: Behavioral Science Explains Away This Universal Belief
Each person is limited by their perception to access only a portion of reality, and they build their beliefs, values, and conclusions about the world based on the portion of reality they perceive. From this perspective people who perceive the world differently from you are not wrong, they are just seeing a different slice of reality than you are.
Your Unfiled Delinquent Tax Return Checklist: Stop the IRS Now and Avoid Steep Interest and Penalties from Accumulating
Unfiled delinquent tax returns can weigh on you like a disease. Every unfiled delinquent tax return eats at you, year after year, compounding fear until you feel hopeless. So if you've got a late delinquent tax return, follow the simple steps outlined in this unfiled delinquent tax return checklist and get expert help from a tax attorney or a Certified Tax Resolution Specialist to check the IRS off you’re worry list forever.

Journey of a Fearless Marketer
Fearless Marketing. What do you think when you read that? Do you think it's an obtainable reality that you only need strive for? Or do you think it's a pipe dream, some fantasy concept in a fantasy world? I'm here to tell you that fearless marketing is absolutely a reality, and if you will take the time to learn these simple steps, it will become your reality.
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