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revelations Tagged Articles
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Lesson #5: The Storm of Criticism Can and Must be Weathered
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| As Nike’s market share has continued to grow since the 1980s, so too has the amount of public criticism levied against the company’s business practices. Whether it is focused directly on Knight, who has become the public face and the lightening rod of the company in the media, or against the company in general, the criticism is more often than not harsh and unforgiving. |
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Brand Positioning Sessions = Clarity
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| Brand positioning sessions are important steps in providing clarity when creating a Positioning Statement. The client is asked a number of questions about what they actually do, their ideal clients, how they find them, their goals, what makes them different. It reflects goals to strive for and is the bedrock of everything going forward – the website, all design and marketing tools. Lists of words that describe the client turn into a bunch of tag lines, present both the agency and client with several options and an opportunity to collaborate on their branding. Client and agency collaboration in branding sessions brings clarity to the client as to what their positioning statement should be and how to brand it. |
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Sales Management - Eagerness vs. Resistance
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| For one, Frank Belzer, my guest, is known for his ability to keep his pipeline filled and he discussed the things that motivate him to consistently do that. |
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7 Habits for Franchisee's
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| Owning a franchise doesn't qualify you as a better entrepreneur. What might be the things that provide you with the right foundations to succeed in your business and other businesses in the future? Let me suggest 7 Habits you will find quality franchisee's practicing. |
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Tales of a StomperNet and Jeff Johnson “Student”
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| I’ve spent some significant time this last week studying material on SEO from StomperNet and Jeff Johnson. Brilliant guys, with very different styles. Now, let me share with you some quick thoughts about my experience going through what both of them offered. |
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Dealing with Difficult People
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| A manager tolerates a difficult person for an extended time, hoping they’ll “come around” and thereby avoid a confrontation, until something happens – some event or challenge - and they feel they have no choice but to confront and often terminate them.
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S.O.S: The Single Most Powerful Shortcut to Make Your List Love You (And Buy From You)
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| We opened an email swipe file account recently and I've been going in daily to observe the various emails.
It's interesting and eye-opening, almost like a "survival of the fittest" experiment with the best emails rising to the top and the ones not cutting the mark sinking to the bottom (simply because I subscribed to 140 marketing mailing lists).
I've tried to reverse-engineer how and why these emails are so amazingly effective at capturing my attention, and even in some cases, my heart. I call this single most powerful concept 'SOS': Setting Off Sparks. |
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WorkLife Synergy: An Attorney Creates WorkLife Balance
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| The elusive quest for Worklife Balance becomes a more difficult task when your not following your bliss. But even if your career or job is not fulfilling there are ways to augment the way you work even when you're working for someone else. Attorney Arnie Herz did just that. Disillusioned with the typical workday as an attorney, he changed his intention and put a strategy to work to create more meaningful work. |
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Other revelations Related Articles
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Private Equity Lessons for the Startup or Entrepreneurial Company
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| The November issue of the Harvard Business Review poses a tough question to the management of public companies: “What If Private Equity Sized Up Your Business?” The question comes on the heals of recent revelations that public companies are facing increased scrutiny by Private Equity funds both favorably as, for example, an acquisition target or adversely, as a mismanaged and underperforming asset in need of reform. The article goes on to identify five trends that develop when Private equity gets involved.
The purpose of this article is to highlight the premises upon which these five trends are based. Understanding this premise will lend valuable insight and strategic fodder for Start-up or Entrepreneurial companies as well as seasoned businesses.
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Want Greater Longevity? Check it out
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| Update on the latest brain science revelations.
If you remember one new thing today - let it be
"The neurons that fire together, wire together." |
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