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Invest in New Customers or Existing Ones?
On a recent radio interview I was asked: "Do you think businesses spend too much money on trying to get new customers and not enough on keeping the customers they currently have?"
10 Best Practices for a Successful Coach
Successful coaches have many things in common. Here are the top 10. How many do you need to add or work on?
There’s No Whining In Sales Or The Lack Thereof
A lot of business development people keep wishing for dramatic improvement in their revenue generation without doing anything dramatic. I have created and presented many different and specific recommendations for clients to increase sales and create profit, all of which required action. I have brainstormed a list of 7 action items below.
Why You Shouldn't Keep All Income Eggs in One Basket
Clever poultry farmers don't put all their eggs in one basket because it is risky and constrictive. It is risky because the eggs if crammed together in one narrow space may break on the way to market. And selling the eggs in a single package is constrictive in the business sense because the farmer loses the opportunity to fetch different prices for his product.
Most Effective Search Engine Marketing
With its global audience, the Internet provides a unique revenue generation platform with search engines. In this article, we discuss the most effective search engine marketing.

Using Customer Service To Generate Incremental Revenue
In a recent strategy session, I had the opportunity to brainstorm ways to generate incremental revenue with the CEO of a small software company. We discussed how the customer service/client relationship may be well suited to creating new revenue streams. One idea that stood out was the perception your clients have towards sales vs. customer service.
AVOID THE REVENUE ROLLERCOASTER TRAP WITH CONSISTENT LEAD GENERATION
By Mike Schultz and John Doerr Many consulting, professional, and technology service businesses find themselves trapped in the following vicious, no-growth cycle. The firm is either: Heavily marketing because they don't have enough leads and new business, or Heavily billing and delivering, and thus have no time for marketing, lead generation, and selling. We call this the service revenue rollercoaster. It's a common trap for many professional service companies because when they get busy they can't sustain their marketing momentum...they're too busy with client work. Then, when the client work slows down, they must start marketing from square-one all over again, as all momentum from previous marketing efforts has stalled.

The Lost Sale
Many of us are guilty of giving away our time. I’m not suggesting you keep from contributing time to worthy causes but your sales day is not time for charitable concerns-- time for revenue generation. Sometimes, we forget.
YOU WON THE CLIENT NOW START MARKETING TO THEM
By Mike Schultz Answer: More often than you think. Question: How often should I send marketing messages to my current and recent clients? In How to Market Training and Information, Don Shrello wrote, “Regardless of how often you contact your clients and prospects (those who have already…purchased something from you), you're probably not contacting them enough.

Growth of BPO Exports
The article gives a vivid report of the growth that is being experienced by the exports of the global BPO industry.

Other revenue generation Related Articles

Thirteen Proven Lead Generation Tools For Service Businesses From Your Strategic Thinking Business Coach
Is your lead generation tool kit well stocked or almost empty? Or are your lead generation tools rusty and no longer work? What lead generation tools are you using? And are the tools you are using producing results? So many people over so many years have told me that they just cannot grow their service business. After listening to them complain, I ask what and how many lead generation tools they are using? They tell me that they advertised in the Yellow Pages and mailed some letters as their lead generation efforts. Wow, and they are complaining that they do not get enough leads. Reflecting on what have been successful tools for me in the past, your Strategic Thinking Business Coach identified thirteen (13) proven lead generation tools to apply to your service business. And here they are in no priority order.

The Lost Sale
Many of us are guilty of giving away our time. I’m not suggesting you keep from contributing time to worthy causes but your sales day is not time for charitable concerns-- time for revenue generation. Sometimes, we forget.
Your Website Should Be Profitable - Not A Drain!
When the components of a successful website come together the results are amazing, if not they are disappointing. Most companies do not see the potential in websites and often put them up without thinking them through to profitability. It is no wonder so many fail in revenue generation.
Most Effective Search Engine Marketing
With its global audience, the Internet provides a unique revenue generation platform with search engines. In this article, we discuss the most effective search engine marketing.

Design a Lead Generation Scorecard
“Lead Generation refers to the creation or generation of prospective consumer interest or inquiry into a business’ products or services. Often lead generation is associated with marketing activities, such as cold-calling, targeted at generating new sales opportunities for a company’s sales force. Therefore a “lead” is correctly described as information regarding, or provided by, a consumer that may be interested in making a purchase. “Generation” is one of a myriad of activities that produces contact information and/or interest.” Typical Lead Generation Campaigns

The Ultimate Alternative Energy
We have no energy shortage, suggests Mike Farrell with aspenIbiz. Read this short post to obtain some background about efforts underway in next generation nuclear power generation that could generate alternative wealth generation opportunities.

The Secret Ingredient to Achieve the Best Demand Generation Results: Marketo's Thought Leadership Interview with Michael Cannon
One of the greatest opportunities to generate more revenue from one’s marketing and sales investments is to improve the nurturing, scoring, handing off, and tracking of leads as they move through the marketing and sales funnels. The secret sauce for dramatically improving the results of these demand generation activities is a new category of Sales 2.0 software called marketing automation, of which Marketo is the fastest-growing. In this interview, Jon Miller, Marketo’s VP of Marketing, talks with Michael Cannon, CEO of the Silver Bullet Group and an expert on messaging effectiveness and on how companies can use sales messaging to get the highest ROI from their demand generation investments.

The Risk of Ignoring Millennials
One of the biggest challenges for businesses today is integrating the Millennials twenty-somethings into a Baby Boomer culture. They are the newest generation to enter the labor market, arriving with distinct ideas about what they expect from their jobs. They are our future leaders and our next generation of revenue-generators. So who are the Millennials and how do we manage their expectations while maintaining high performing organizations?
Peace for Profits
Lingering thoughts about revenue can evoke stress even in those who are financially sound. It’s natural to set targets for bigger revenue generation. But when you contemplate the possibility of not making the goal, all chaos breaks lose in your mind.
The Battle for Talent is Heating Up, Are You Ready?
This is an interesting time in the history of business - workplace dynamics are in the midst of a huge shift. Baby Boomers in their 60’s are running into the challenges of managing the very different needs of those in the Y generation. In fact, so much focus has been placed on these two sizeable generations colliding in the marketplace, that the generation in between them, Generation X, has been largely forgotten.
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