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Starting Small and Personal: Vernon Grows Her Company
The Lillian Vernon Corporation was now in business. Vernon took the names and addresses of her first 50 customers and recorded them on 3” x 5” index cards, along with their purchase history. As her company grew, she kept updating these cards and tried to eliminate any duplication.

The Smell of Success: Lauder Starts Her Business
After years of confining herself to her kitchen in an attempt to perfect her secret recipes, in 1947, Lauder was ready to take her creations public. With the founding of Estee Lauder Inc., she now had the vehicle she needed to begin her journey.

Lesson #3: Go Against the Grain
In the late 1950s, when Johnson was beginning to increasingly use black models for his magazines as well as the Ebony Fashion Fair Show that he sponsored, he began to notice how difficult it was for these women to find cosmetics shades that were dark enough for their skin. As of yet, there were no cosmetics lines produced specifically for dark-skinned women and they were forced to try to blend together various lighter shades in order to approximate their skin tones.

A Man of Firsts: How Johnson Achieved Success
“Retirement is not in this company’s vocabulary,” Johnson once said. “If you are well and able to work, you can stay at the company and that’s what I plan to do.” And, that is exactly what he did. Right up until the time of his death, Johnson continued to play an active role in the company. Although he named his daughter, Linda Johnson Rice, CEO of the company, he remained the inspiration behind its every move. He rose from the despair of welfare to become named the Greatest Minority Entrepreneur in U.S. History by Baylor University in 2003. A true rags to riches story, how did Johnson achieve the American Dream?
Moms Picky About Work from Home ‘Offers’
There’s a new brand of ‘mom’ out there and she is a tiger to deal with. Moms have long been the target of advertisers.Women have a need for a trustworthy and reliable way to work from their homes. May is Work at Home Moms month! It’s a great time for moms to explore working for themselves. Seek a company with credentials you can trust. It is true that there are legitimate, ethical and reliable ways to work from home. Learn what questions to ask and what information to look for. Free eReport.
Small Customers Have Money Too
How Stan Gross survived before he hit it big in his consultancy.

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