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As the head of a large corporation you probably understand that there is a definite need for a corporate rewards program. You realize that although the promise of a paycheck and the possibility of health care might be enough to convince an employee to show up every day for work the same paycheck often isn’t enough for that same employee to put his best foot foreword and dedicate themselves, heart and soul to making the company all it can be. This type of employee does little to increase sale figures or production output, they do not bring out the best in customer service, they aren’t normally good team players, and they certainly don’t make the work place an inviting place which in turn doesn’t inspire perfect attendance.

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USING REWARD PROGRAMS TO CREATE LOYAL CUSTOMERS
Customer reward programs were first introduced by the airlines more than a decade ago. Since then, businesses ranging from bookstores to coffee shops to credit cards have implemented reward programs. Properly implemented reward programs create loyal customers. However, many reward programs simply don’t work. The rewards are either ineffective motivators or too costly to be practical. Often reward programs and short-term promotional programs conflict, turning off loyal customers and attracting only less profitable price-switchers. In order to avoid the traps that can sour customer relationships or drain scarce resources, it makes sense to examine the fundamentals of developing a successful customer reward program.

Working Too Many Hours Is Counter Productive
Employees are working longer and longer hours. Companies need to begin to advocate some down time during the day, the week and the year. It is in the company’s best interest to do so. The stress of all this work leads to health issues both physical and emotional for employees. Companies need to reward their employees for taking all their vacation time annually. With health insurance costs so high perhaps this alone might inspire companies to pay more than lip service to allowing time to relax, regenerate and reflect.

Culture and Motivation
You have probably asked yourself, ¡§How do people become motivated to perform at peak levels over a sustained period of time?¡¨ Perhaps you found yourself coming up with incentive programs that reward based on money, vacations, or perhaps merchandise in an effort to motivate your employees. The reality is, motivation comes from within each of us is not generated by picnics or T-shirts. As a leader, do not seek to motivate your employees; rather, focus on building a culture of trust where individuals make the choice to become motivated.

Customer referral program
There are many businesses that would argue their best source of clients is by referral and yet if you ask what they do about this ‘Best Source', most would also say nothing. Do you reward people for referring customers to you and do you have an organised program to encourage this form of referral? If you answered 'NO‘ to this question then I would ask you to take a moment to think about your answer for a moment and to perhaps discuss changing how you deal with this aspect of your business with your business partners and employees. Firstly, you could make a decision to reward those people that refer clients to you by way of a financial reward either with a cheque or a voucher. Alternatively, you could reward them with your own products or services, by way of a discount on future purchases or by giving items away.

Rebuilding your reward strategy
In the middle of change it can be easy to overlook the impact that restructuring has on reward strategy. We all know that having up-to-date and flexible people practices is vital to support business objectives, but many businesses forget to review their reward approach as their business grows and changes. Here's our six stage model for checking that your reward systems are still up to the job:

Why Rewards Cause Problems #6: Rewards Undermine Interest
We do things because we are interested in them, generally not to get some kind of tangible reward. Organizational reward systems often overlook the very powerful intrinsic motivators of their workers, and get only a tiny fraction of the discretionary effort that is available. The attached article gives some insight on this phenomenon.

How should I reward employee performance?
It’s that time of year again when all good Managers ponder the question, “Should I reward my employees’ performance with an increase in pay or through a bonus?” The answer to this age old question lies in the answer of another, much simpler question. Do you want to reward your employees’ good performance in 2010 in a way that will continue on for the rest of their career with you?

Adopt a People-Centric Approach to Improve Customer Satisfaction and Profitability
Satisfied employees are a critical contributor to customer satisfaction... prepare and support your employees to provide outstanding service and your customers will reward your efforts.

Personal Recognition and Appreciation is an Inside Job
Like improvement efforts, effective reward and recognition is an integrated process, not a bolt-on program. Since you can't make your team or organization into something different than you, it has to start with you. Whose needs are your recognition and reward systems designed to serve? What are the goals? Are they to manipulate, control, and "motivate?" Or do they build an atmosphere of helpfulness, appreciation, and high energy? How do you know? As with beauty, quality, or customer service, reward and recognition are in the eyes of the beholder.

Recognition Do's and Don'ts to Inspire and Energize
Like improvement efforts, effective reward and recognition is an integrated process, not a bolt-on program. Since you can't make your team or organization into something different than you, it has to start with you. Whose needs are your recognition and reward systems designed to serve? What are the goals? Are they to manipulate, control, and "motivate?" Or do they build an atmosphere of helpfulness, appreciation, and high energy? How do you know? As with beauty, quality, or customer service, reward and recognition are in the eyes of the beholder.

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