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THE PSYCHOLOGY OF SELLING
Telemarketing 1
M.I. aka Hip-Hop Messiah, Uncut, a Ladybrille Exclusive
It is past midnight in Nigeria and roughly about 3:00pm in California when I get the call from Jude Abaga aka M.I. [pronounced ‘em eye’]. He has been out and about all day plus he tells me “dealing with Lagos traffic jams” aka “go slows” so he renegotiates our interview time. When his call comes through, he is full of apologies his voice taking on a humble tone, quite contrary to the one I am used to from my sound system i.e. bold, strong and unapologetic for his mad talent, intelligence and refreshing MC skills.
How to Target the Boomers
There are 76 million people alive today which were born between 1946-1964, widely considered the baby boom era. This article briefly discusses how to target this generation with your marketing messages.

Inspiration
During my time away from blogging about entrepreneurship in Africa, I have been inspired by the works of my neighbors ( in the Africa blogosphere). So I wanted to highlight a few of the posts that have left me in adoration.
How's Business? Don't Rush For the Life Boats
The wind had gone out of my sails. I had a sinking feeling, like I was going down for the third time . . . and I couldn’t even recall the first two. Yet, each time someone asked me, “How’s business,” I would reply, “Good.” It’s kind of a natural reply to a rhetorical question. No one really expects an answer. No one wants to hear bad news, or so you would think.
How's Business? Don't Rush For the Life Boats
The wind had gone out of my sails. I had a sinking feeling, like I was going down for the third time . . . and I couldn’t even recall the first two. Yet, each time someone asked me, “How’s business,” I would reply, “Good.” It’s kind of a natural reply to a rhetorical question. No one really expects an answer. No one wants to hear bad news, or so you would think.

Other rhetorical question Related Articles

How's Business? Don't Rush For the Life Boats
The wind had gone out of my sails. I had a sinking feeling, like I was going down for the third time . . . and I couldn’t even recall the first two. Yet, each time someone asked me, “How’s business,” I would reply, “Good.” It’s kind of a natural reply to a rhetorical question. No one really expects an answer. No one wants to hear bad news, or so you would think.
Basic Operating Question (BOQ) for Empowerment
One way of thinking of the Basic Operating Question is to consider it your "default" question. It is the question you think of first when faced with a certain type of situation.

The Hidden Importance of Listening
While he had everything under control, the prospect asked him a question and he proceeded to explain his position and then finally answered their question. The problem with that is the order should have been reversed. Any time a prospect asks you a question always answer their question first, then go into your explanation.
Will Salespeople Take a Straight Commission Job?
Last week I spoke at the Ritz-Carlton in Phoenix and at Barton Creek Country Club in Austin, TX. I don't recall whether it was Phoenix or Austin where I was asked this question but the question is a good one. Most who wrestle with this issue are asking the wrong question. The correct question should be, "How can I get good salespeople to work in a straight commission environment?"
Can You Do It?
It's not a question of whether you can improve your life and business, instead, it is more of a question of whether you will "Do It Now." This is the attitude so many successful people have used to grow their businesses from small start-ups to great successes. This articile is going to give you a little different perspective on the question, "Can you do it?"
Watch Your Questions
I have found that everyone has a constant question inside of them. This question is the guiding force of a person's life. By identifying the question within yourself, you can recognize how you interact with life and what your repeating patterns are regularly. What is your question?

How to use the audience for dramatic effect when public speaking
Many of us would love to start mastering public speaking. One particular technique that works wonders in any public speaking engagement is to involve the audience. Think of when we converse with a friend. Unless we are extremely self-centred, the chances are that we don’t just talk and leave all the listening to the other person. We ask questions, we seek verbal as well as visual confirmation, we pause and we use rhetorical questions to improve the communication process.
Give Your Sales Effort a Kick in the....Brand
Branding design is so often overlooked, but it can take a sales effort to new heights if approached correctly. The key elements of branding design span all visual and rhetorical aspects of company messaging.

How is the best way to make money online?
This has been a question not only asked by me when I first got started but just about everyone in the world. The question is either always “What or how is the best way to make money online?” It’s not a matter of if I will be asked this question, but more a matter of when. The majority of the time that I am asked this question is right before or right after someone starts an online business adventure.
Move Your Iceberg!
How do you make a meaningful change in your life? That's the million-dollar question. Without that question, there would be no executive coaching or personal development industry, and I'd be out of business. Nevertheless, I'm going to answer the question, right here, right now. And chances are you're still going to want more brilliant advice from professionals like me....
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