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The Top 10 Brainjuicers to Enhance Your Creativity
Many of the people I coach are looking for creative ways to enhance their performance. These tips will not only help you be more creative, they will also help you attain a healthier more balanced lifestyle.

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Target Marketing A Case Study in Identifying Your Best Prospects Talking Directly to Them and Sealing the Deal
This case study will help you evaluate your own marketing activities and give you 4 simple steps you need too take to improve your marketing activities.
MANAGING RISK
A risk management approach should continuously monitor risk through activities such as identifying, analyzing, mitigation planning, tracking, and controlling risks. Additionally, risk management programs balance the cost of risk occurrences with the cost of mitigation activities by prioritizing risks and the activities to mitigate risks.

How to Gain Mastery and Become World-Class at Anything
Chet Holmes was said to be “America’s greatest sales and marketing executive” by Charlie Munger. He said that he had run 40 businesses and never seen anybody consistently achieve the kind of breakthrough results that Chet Holmes had achieved again and again. Chet Holmes shared his formula and it is SO simple that I’m already smiling because I know what kind of “That’s it?” reactions this will get. What he managed to do is pretty impressive. He said that if you can do 4000 activities 12 times, or 12 activities 4000 times, which would you pick. 4000 activities 12 times might be fun, depending on the situation…I wouldn’t want to watch 12 movies 4000 times, for example. But there is a trade-off. Chet Holmes is a ‘turn-around expert’, and he chose the latter option: 12 activities 4000 times.
Reorganize your life
I recently read about this study conducted by Nobel Prize recipient Daniel Kahneman. He believed we would all feel a lot better if we spent our time more wisely. He conducted a diary study with 909 women in Austin, Texas. He asked them to record all the activities they did during the day and then rate how happy they were while doing them. He then had them narrow the list to their least favorite activities. Unfortunately those activities accounted for nearly half of the participants' waking hours. Not surprisingly his advice was fairly simple. He said "Reorganize your life to be in situations that you'd rather continue than stop."

Self-Coaching Tip: If You Can't Breathe....Laugh!
In the wee hours of a morning, during my son's first month of life, I rocked Jonathan to sleep after his two a.m. feeding. I had dozed for a moment or so, lulled by the gentle rhythmic rocking and the heat of our bodies against one another. When I swam back to consciousness, I opened my eyes expecting to find Jonathan asleep.
What You Do Best
Each time you reconsider your market positioning, be sure to include a few exercises to hone in on what you do best in your business. You want to tease out those activities that you absolutely love to do and those activities you are the very best at in the world.

Killing Them Softly - With Great Copy
Killer sales copy is often the difference between profit and loss, between success and failure. While there is certainly no shortage of opinions as to what constitutes great copywriting, there are a few structural points that remain universal. When used correctly, they can cast a rhythmic spell over the reader, and entice them to make a purchasing decision.
Off the Cuff --- Sales Execution
Execution involves the day-to-day activities of the salesperson. For most industries, this entails both planned, proactive tasks and opportunistic, reactive events that the salesperson uncovers by doing the right things in the right place at the right time. It's critical that the progress of the tasks in target action plans is carefully monitored to avoid surprises. This is the equivalent of monitoring your daily exercise before the effects start to show up on the scale. The SEP circumvents the most common mistake made in distribution today: trying to manage results. You must manage activities because it's the activities that produce results. Once the results are in, the horse is out of the barn and everything you do from that point on is reactive. If you proactively manage the activities, the expected results will follow.
How to fix sputtering marketing
Is your marketing generating a steady stream of sales leads ? If not, ask yourself this question: Do you have a marketing plan? You may know what your business goals and objectives are. And you probably have a website and are doing some advertising or promotion. But without a game plan, your marketing activities are reduced to a few unconnected activities that are unlikely to produce the results you want. A marketing plan helps you tie all your marketing activities together so you can create a roadmap that will lead you to your objectives. And a simple, one-page marketing plan will take you a lot further than no marketing plan at all.

Priorities and Schedules
Each of us on a daily or weekly basis somehow reduce our activities to a schedule. Some people use formal organizers or planners; others scribble notes on blank sheets of paper; and still others use obscure systems that defy description. But, in our own way, we each come up with a mental or literal "to do" list for the day. As we examine our list of activities each day, we generally prioritize them. That is, we determine which of these activities is the most important and which can wait till later if necessary.

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