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6 Quick Tips to Make Your Copy More Believable
Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods.

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Lesson #1: Set High Goals
“I always knew I’d be a millionaire by age thirty-two,” said Oprah in 1987. “In fact, I am going to be the richest black woman in America.” 19 years later, with a net worth of $1.4 billion, Oprah has become not only the richest black woman in America, but also one of the richest people in the world. She ranks 235 on the Forbes 400 Richest Americans list and almost 30 million American houses tune in to her show daily to hear her talk about everything from relationship problems to business investments to human rights abuses around the world.
Building a Voice: John Johnson Gets His Start
John H. Johnson went from living on welfare to living in extreme wealth, becoming the first African American to make it onto the Forbes 400 list of the nation’s richest individuals. By the time he died in 2005, his empire was worth an estimated $600 million. Not only did he amass great wealth, but he also gave African Americans a voice at a time when they were both relatively invisible and discriminated against in the mainstream culture.

The Mobile Mexican Magnate: How Carlos Slim Helu Got His Start
He has been called the Warren Buffett of Latin America, but on the most recent Forbes list of the world’s richest people, the Mexican born Carlos Slim Helu bumped the great American investor down to third spot. With an estimated net worth of $53 billion, Helu is now the second richest person in the world, and just $3 billion behind Bill Gates. He is known for never cracking a smile, but Helu’s current monopoly over the telecommunications industry in Mexico must surely make him one happy businessman. With his hands now in all of the retail, banking and insurance, technology, and auto parts manufacturing industries, Helu shows no signs of slowing down.
10 Richest Canadian Billionaires - Find Out How They Got So Rich
Canada has its share of top richest people and even if recession has affected the Billionaire Balance Sheets of 2008 to 2009, the top richest people in the world have $2 trillion in asset valuation. Forbes, the trusted magazine all around the globe when it comes to entrepreneurial stories and news, came up with the list of 10 richest Canadians for 2009.
Government Does Not Create Jobs Or Wealth
Americans are starting to see behind the curtain, and they're refusing to buy what's behind it. Average Americans see the declining purchasing power of their dollars from the gas pump to the grocery store. They see someone in their family or neighborhood who's been out of work for over a year. They see unions tear apart state capitols for more rights to bloated salaries and benefits, and they see taxpayers stating clearly that such luxurious jobs can no longer be afforded. They see their own credit card bills and their own shaky retirement accounts. When the media asks them to believe what they're being told instead of what they see, average Americans shake their heads and worry....
Americans' Unhealthy Lifestyle Is the Leading Cause of Death
The leading cause of death in America is not heart disease, cancer, stroke or diabetes. It is the unhealthy lifestyle that most Americans are addicted to which is the true cause. A study by Mathew Reeves, a Michigan State University epidemiologist finds that only 3% of Americans maintain a healthy lifestyle. It is a situation that is causing dire consequences for millions of Americans. "I was really quite surprised at how low that number was,” said Reeves, an assistant professor of epidemiology." The research published in the journal Archives of Internal Medicine, found that only 3 percent undertook four basic steps that define a healthy lifestyle: Are you a 3%'er?
Insights from a another sales effort in China
Forgetting Chinese are very different from ourselves, Americans attempt selling to Chinese as they do with other Americans. When they fail to succeed, they can only return home befuddled by what may have gone wrong. Here is a story about a real-life sales situation in China, one that I hope will give you more insights to add to your quiver.
Keep The NEWSS In Mind
It's not about politics. Whether or not they're fans of the president and his party (and his other policies), Americans generally are not fans of the health care reform legislation they pushed through two years ago and are now in the process of implementing. It will change the nation economically, for sure, but it will also make deep changes in the way Americans keep themselves healthy....
Stress in America - What’s Causing Stress in America?
Money, work and the economy continue to be the most frequently cited causes of stress for Americans, as they have every year for the past 5 years. In addition, a growing number of Americans are citing personal health and their family’s health as a source of stress.

The Conscience Of A Restorationist, IX
We're not black or white, or hispanic... we're Americans. We're not men or women... we're Americans. We're not rich or poor... we're Americans. We’re not old or young… we’re Americans. We're supposed to be ONE nation, under God. We must hang together, or we'll be divided, and conquered. Whatever other restoration projects you take on - however you help restore our limited-government, free-market republic - make sure your values and behaviors bolster American unity. We value diversity in America, sure, but that doesn't mean we don't value unity. Unity is the foundation of our republic. Always has been, and always (as long as we can keep our republic) will be....
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