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Always Steal from the Best
I'm a big fan of all things to do with the creative process, so the following unsurprisingly struck my fancy. It is from a fascinating BBC documentary on the origins of the original BBC version of The Office.

TOP 10 LEAD GENERATION MISTAKES MADE BY PROFESSIONAL SERVICES
By John Doerr Williamson: [handing Roma lead cards] I'm giving you three leads... Ricky Roma: Three? No, I count two. Williamson: There's three leads there… Ricky Roma: I'm waiting for the new leads. - Glengarry Glenn Ross, David Mamet 1992 Leads, leads, leads. It seems it is all about leads once the referrals and the circle of family and friends aren’t enough to keep our firms growing. Yet, when it comes to generating leads, most professional services firms get it all wrong in ten very common ways.

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TOP 10 LEAD GENERATION MISTAKES MADE BY PROFESSIONAL SERVICES
By John Doerr Williamson: [handing Roma lead cards] I'm giving you three leads... Ricky Roma: Three? No, I count two. Williamson: There's three leads there… Ricky Roma: I'm waiting for the new leads. - Glengarry Glenn Ross, David Mamet 1992 Leads, leads, leads. It seems it is all about leads once the referrals and the circle of family and friends aren’t enough to keep our firms growing. Yet, when it comes to generating leads, most professional services firms get it all wrong in ten very common ways.

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