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How To Design A Web Site That Sells
Your web site can be your 24/7 sales team if you set it up properly. Incorporate these elements into your design and have your business work for you, even while you sleep.

Other ring circus Related Articles

Does Direct Mail Really Work?
6 Simple Rules for Creating Direct Mail That Gets Your Phone to Ring.

Lesson #2: Promotion is Your Company’s Best Punch
“Without promotion something terrible happens,” Barnum once said, “nothing!” A master promoter himself, Barnum understood the importance of making a splash and just how to do it. He first started his circus at a time when every Tom, Dick and Jane had their own traveling road show. Thus, he knew he had to make his just a little bit different than the rest in order to stand out. Indeed, it was by using showmanship and promoting himself to no end that Barnum succeeded where the others failed.

Lesson #5: Invest Your Best Capital in Your Customers
“Politeness and civility are the best capital ever invested in business,” said Barnum. “Large stores, gilt signs, flaming advertisements, will all prove unavailing if you or your employees treat your patrons abruptly.” In growing the most successful circus in the U.S., Barnum came to learn that it was not enough just to get the sale. Instead, what was important was making sure that customer would come back time and time again. Barnum was a master promoter, but he knew there was no advertising as valuable as word of mouth recommendations.

RAMP UP YOUR BRAND - SLEDGEHAMMERS AND SERVICE BRAND PREFERENCE
By Mike Schultz and John Doerr Swing the Hammer Imagine the strongman game at the carnival. You lift the sledgehammer over your head and swing it down onto the platform. When it strikes the target, a metal cylinder rises up and up—20 feet up the pole until it rings the bell. On its way down the pole the cylinder passes the same words it passed on the way up: strongman, tough guy, athlete, junior, and weakling. In a way, establishing a services brand follows a similar process. You swing the hammer (your marketing tactics, the marketing mix you employ, and the quality of your company's services) and the strength of your efforts determine whether or not your brand moves up the pole and makes it to the top to ring the bell. The question is, “What stages must your brand pass through in order to ring the bell?”

Making the Phone to Ring
A source of anxiety for most self-employed professionals is that the phone does not ring enough. And it rings, it may not be from potential clients and customers.

Are the only people that CALL YOU Telemarketers?
How frustrating is it when the phone rings, (RING, RING!) and you say to yourself; “great an opportunity I don’t have to chase!” Then the person on the other end of the phone opens the conversation with; “Am I speaking with the business owner?” and you realise, quickly, that it’s yet another (bloody) telemarketer! “Damn you telemarketer!” you say under your breath, as you politely tell them you’re not interested and promptly hang up.

Are Telemarketers the only people that CALL YOU?
Picture this: You are sitting at your desk going through your To Do list and suddenly the phone rings, ¡§RING, RING!¡¨ Given you know how challenging lead generation can be, you say to yourself, ¡§Great this could be an opportunity I don¡¦t have to chase!¡¨

Lesson #1: “I learned to make people love me to get my message across.”
As a boxer, Foreman was known as a mean and ruthless fighter. He fought with fury rather than grace; he stormed around the ring with rage while his opponents danced around him. He even showed up to fight Muhammad Ali with a fierce German Shepherd at his side. It was not so much a persona as his actual personality. He was unpopular both in the ring and out, and unless he was willing to make some changes, Foreman knew that nobody would want to listen to him talk, let along buy anything from him.

Career Development Monty Python Style
So what do a doctor, lawyer, historian, graphic artist, English teacher, and script writer have in common? They are the original professions of the members of Monty Python’s Flying Circus comedy team!

Positive Words Create Positive Actions
In our society today we tend to accentuate the negatives instead of the positives. One example is the “alarm clock” we use to wake ourselves up in the morning. Realistically, when we hear an alarm it generates fear or anxiety. When somebody robs a bank, an alarm is sounded; when there’s a fire, someone sounds an alarm. Perhaps waking up to an alarm helps explain the profusion of negative words we use. If you rethink the issue of your clock you will realize that it is really giving you an opportunity. When you hear it ring, you have the opportunity to get up and go. A whole day full of possibilities is available to you once you hear your “opportunity clock.” If you can’t hear it ring, that might mean you’ve gotten up and gone! That could be bad.

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