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Don’t drown from the effects of Riptide Marketing
Strategic lifetime marketing is an approach to marketing that capitalizes on the lifetime value of your most desirable customers. Strategic lifetime marketing is the ultimate life preserver for your business. The key is to develop such a lifetime-oriented approach to marketing before a crisis occurs. Read on to learn how.

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Stuck in the Middle... of Insanity?
You've probably heard the modern day definition of insanity, right? It's doing the same thing over and over expecting different results. Well, let's look at this more deeply by applying the Life On Purpose Perspective with it. Recently, I've been working with the challenge many people who come to Life On Purpose seem to have -- drifting through life. I sometime think of it as the "Groundhog Day Syndrome" because one day seems pretty much like the repeat of the previous days. I find many of my clients who are adrift in their life are much like a cork drifting around in the water, being buffeted in one direction or another by the "currents of circumstances."
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