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The Art of Sucking Up
There is an art to sucking up. Done too blatantly it will backfire. Done too weakly, you won't get what you want. The perfect suck up contains the following elements:
Book Review: Influence: Science and Practice
Robert Cialdini’s book is all about “click, whirr” – how we’re programmed as humans, how marketing can leverage the programming, and how as individuals we can overcome the programming.
Five Steps to Elicit Outcomes
By asking the right questions, you can learn how to elicit the outcomes or results the customers are seeking. The previous exercise told us how they bought in the past; this exercise will help us discover how they will buy in the future.
7 Quick n Easy Steps to Create Videos That Impress
Were adding a lot of video to our websites now. We all know (based on what every guru Ive studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages. Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and changing a couple of things boosted sales rates from 1.6 to 3.3 thats almost doubling the initial sales rates. Ive had to write numerous video scripts lately for different websites, and because at MindValley we like processes and automation, I came up with a process for writing these scripts. It integrates a lot of ideas from Robert Cialdini, from Frank Kern, from Kenneth Yu, and from Jeff Walker.
The More You Give, The More You Get: How To Get Interviews With Experts In Your Niche
We all know what karma is. What goes around comes around... its the law of the universe. Simply put, the more you give, the more you get... or as Robert Cialdini puts it in the science of Influence, its the rule of reciprocity. Now, weve all heard of reciprocity with our customers. Give them bonuses, surprise them, and as weve riffed on, basically delight the customer to get them to love you. I realized then what we had been missing... we needed to delight our potential business partners too. So I put aside the time to study the course. Okay, Ill admit... it did seem a bit dreary at first, listening to 12 hours of audio... but let me tell you it was well worth it in the end. The more you give, the more you get indeed. Thats the power of karma.

What Makes You Think I Owe You?
What makes us owe you? Isnt that about obligation? When somebody says much obliged, it has a different meaning to obligated to you. Do we need to be obligated to anyone? What about the notions of paying back what I owe you and paying the debt? Why should it be you owe me?
Get Them Nodding Because You Need a Sale
If you want someone to nod yes, all you have to do is nod yes at them. This works if you are speaking to a group, or just telling a joke to a couple of friends. It's most affective, however when you are making a sales pitch.

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The More You Give, The More You Get: How To Get Interviews With Experts In Your Niche
We all know what karma is. What goes around comes around... its the law of the universe. Simply put, the more you give, the more you get... or as Robert Cialdini puts it in the science of Influence, its the rule of reciprocity. Now, weve all heard of reciprocity with our customers. Give them bonuses, surprise them, and as weve riffed on, basically delight the customer to get them to love you. I realized then what we had been missing... we needed to delight our potential business partners too. So I put aside the time to study the course. Okay, Ill admit... it did seem a bit dreary at first, listening to 12 hours of audio... but let me tell you it was well worth it in the end. The more you give, the more you get indeed. Thats the power of karma.

7 Quick n Easy Steps to Create Videos That Impress
Were adding a lot of video to our websites now. We all know (based on what every guru Ive studied says), that videos can sometimes dramatically boost conversion rates on sales copy, websites and/or landing pages. Carlos Garcia, for example, created a report that showed how adding a video to one of his websites and changing a couple of things boosted sales rates from 1.6 to 3.3 thats almost doubling the initial sales rates. Ive had to write numerous video scripts lately for different websites, and because at MindValley we like processes and automation, I came up with a process for writing these scripts. It integrates a lot of ideas from Robert Cialdini, from Frank Kern, from Kenneth Yu, and from Jeff Walker.
GFC Time to cut costs and jobs or time to invest in your business?
The studies show that the companies that recover quickest from a recession are those that didnt lay everybody off when the going got tough but that invested in their customer relationships and in growing their market share. (Source: Study by Bain & Company Article by Robert B. Miller, Founder Miller Heiman. Read the whole article at the Miller Heiman website). Robert says A slow market is the time to consider doubling down on sales resources
Sell More Stuff - It's Important!
In my last article, I referred to an excellent booklet called Selling in a Down Economy by Robert Miller of Miller Heiman, as US Sales performance consultancy with a strong pedigree. If you missed it, the article can be found on my website. This time, Id like to dig deeper into the sales activity I touched on and that Robert discussed in his article and Ill give some specific guidance on things you should be doing.

10 Lessons from the Sales Candidate Who Smelled Like He Peed on Himself
It was quite the claim. I remember telling my client that the next candidate we were to interview was the best sounding candidate I had ever spoken with on the phone. Robert, the sales manager, went to the lobby to get the candidate and returned, an ashen look on his face. Ray, the candidate, followed Robert into the conference room and suddenly, I had the same ashen look on my face. It seemed that the best candidate I had ever spoken with by phone was, well, a bum!
The Top 5 Things I Learned From Robert Kiyosaki
The book Rich Dad, Poor Dad by Robert Kiyosaki and Sharon Lechter was a revolutionary read and inspired me to move past fears that have stopped me from doing more with my life financially. Reading the book a second time, I really focused on the opposite of all I knew and those were the ideas of his rich dad. This article covers the top 5 things that I have either gained a greater understanding of or learned more about from Robert Kiyosaki.
If you work for Money, You will settle for less
If you have happened to read the book Rich Dad Poor Dad by Robert Kiyosaki, you will know that the philosophy of his Rich Das was completely opposite to that of his Poor Dad. During one of his recently concluded seminars, Robert Kiyosaki narrated an eye-opening story on how his Rich Dad taught him a valuable lesson in life.

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