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The Role of Small Business in Unmanned Systems Development
Getting funding for developing technology is tough, always has been and always will be. Unmanned systems (robotic and remote control) technology is no exception, but it has an advantage: there is great interest in having machines do work in hazardous situations where human safety is at risk. Who gets the contracts for developing these new technologies that the DOD says it wants? Federal investment in research and development has always focused on big business and top-tier prime contractors. This article shows how small businesses can avail themselves of opportunities created just for them via Small Business Innovation Research (SBIR).
Decisions Are Never Emotional
Imagine if instead of believing that unexpected decisions are emotional, we assume they have a very specific reason, even if we don’t understand or agree. Then what? Is it just easier to believe the other person to be irrational? Do you remember, back in the day, when docs said that women suffering from PMS were hysterical and they needed to have a hysterectomy (that’s where the word ‘hysterical’ comes from btw)? They didn’t understand the physiology underlying the physical issues, and relegated the problem to emotions.
Adding Personality to Your Business is No Small Feat
Firms that operate with white-glove sterility and robotic auto-reply emails are a dime a dozen - and for some market segments, that may be just fine. For my dollar, I tend to prefer those product and service providers that provide a user "experience" - they provide a welcome respite from our daily lives, and leave us feeling good about our interaction.
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