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Call to Action, Reader Response and Conversion!
There is a fine line that separates those who continually dial in the pulse of an industry and can summarize and provide value and pique the curiosity of their readers vs. someone who for lack of better terms fails to hit their target. If you are clueless about the pages with the highest traffic and reader retention in your site, it may be time to parse your server logs or take the time to set up analytics software to glean the needs of your audience and get the gist of what they enjoy about your content.

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Case in Point: How Steve Case Achieved Success
“I focus less on looking back and more on looking forward,” says Case. “That was all interesting. It was a great journey for 20-plus years. Some ups, some downs but overall a great experience. The question now is ‘What’s the next journey? What's the next challenge?’” From selling fruit baskets in college to ranking on Forbes’ list of the wealthiest Americans, Case had come a long way to create a company that would soon become a household name and go down in history for its impact on people’s lives as well as its multi-billion dollar merger. Just how did this boy, who once dreamed of becoming a rock star, become the successful entrepreneur that he is today?
Managing Organizational Stars
What contributes to an individual's ability to remain a star? To what extent does past star performance predicate future star performance? And to what extent does a key organizational factor—colleague quality—help or hinder the ability to sustain star performance? The performance of stars is an important career matter for individuals as well as for managers who want to inspire, nurture, and recruit stars.
How to Become a Rock Star Entrepreneur
Want to be a rock star entrepreneur? Want to land those high-profile media outlets? Before you run out and hire a PR firm, get your personal (NOT your BUSINESS) brand in shape. If you do, you will have the media coming to YOU. Read this article and learn how one small one-person firm became an international sensation by cleverly structuring, then perpetuating an engaging personal brand.
It's Never Too Late for A Happy Life
When Nancy overheard her 5 year old daughter Shelby being asked what she ‘wants to be when she grew up’ she paused to listen to her daughter’s lengthy response. She knew the litany by heart. Shelby wanted to be a rock star, a firefighter, a doctor, a vet, and a writer when she grew up. When the asker responded that she couldn’t possibly be all of those things, Nancy laughed.

Staging Your Next Leadership Act - 4 Tips for Success
If the world is a stage, what roles are you playing? Are you the star of the play or cast member supporting the vision of the play? Either part is one of leadership. It may appear that the star player is the strongest leader, but the supporting member of the cast is also a strong leader when viewed from their personal goals. It doesn’t require one to be reach fame and celebratory status to be a leader. This is your play, your next act to create.

Why Good Looking Mobile Home Parks Have Ugly Returns
Some mobile home park buyers have this erroneous idea that the goal is to buy a great looking asset. They even rate the parks they look at based on physical appearance. The star system is a good example. Most people think a five-star park is always superior to a one star park. However, the only real star system they should consider is which park is a superstar on cash flow. Because at the end of the day, all that really matters when you own a mobile home park is making money. Parks that make money are great, no matter how ugly they are, and parks that lose money are dogs, despite how cute their entry may be. And, as a general rule, the prettier the park, the uglier the cash flow.

Leadership Tip: Dream On
Remember when you were a kid and the first evening star began to beckon in a slowly dimming sky? Were you the kid who said "star light, star bright, I want the wish I wish tonight?" Did someone tell you to stop being "so childish" or were you supported in wishing your dream? It has been said that without vision the people will perish. When we stop looking toward an ideal that we are reaching for the world becomes flat and stale. In all leadership development programs there needs to be a module on keeping dreams alive.
Are you a Star?
Can you be a "star" all the time - shining and twinkling high above everyone else, every day? I think a few remarkable people can, but much more attainable for most is being a "star" some of the time.
Carving Corporate Slogans
‘Love all. Serve all.’ The Hard Rock Café slogan sticks like taffy on our minds upon our enthusiastic exit from the rock-themed restaurant. The anecdotal origin of this slogan was that the founders of HRC asked the late-spiritual guru, SB for some kind words and the latter scribbled these words on a piece of paper.
3 Rock Solid Online Video Marketing Strategies
Follow these three tips if you want to become an internet video marketing rock star.
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