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Marketing Like a Rockstar! Part 1
Everything I learned About Marketing, I learned From Paul Stanley of KISS! Not quite but I'll tell you what. If you pay attention to any great rock front man or woman, you will notice a couple of very clever tactics. Dateline Sunday March 22nd... So there I was indulging in a guilty pleasure... Like I said, guilty pleasure... So sunday I popped in a DVD "Kiss w/ the Melbourne Symphony. Kiss, the garishly made up rock band (with tons of pop hooks) with a symphony... Should be interesting, I thought. It's amazing what a different perspective will do. The DVD was tons of fun (guilty pleasure, remember...) but I noticed all the sales, marketing and trainer tricks that lea
A Case Study: The Man Behind America Online
“Anything is possible if you put your mind to it and you really work hard and you bring the right perspective to it,” says Steve Case. “You shouldn't focus on why you can't do something, which is what most people do. You should focus on why perhaps you can, and be one of the exceptions.”
Case in Point: How Steve Case Achieved Success
“I focus less on looking back and more on looking forward,” says Case. “That was all interesting. It was a great journey for 20-plus years. Some ups, some downs but overall a great experience. The question now is ‘What’s the next journey? What's the next challenge?’” From selling fruit baskets in college to ranking on Forbes’ list of the wealthiest Americans, Case had come a long way to create a company that would soon become a household name and go down in history for its impact on people’s lives as well as its multi-billion dollar merger. Just how did this boy, who once dreamed of becoming a rock star, become the successful entrepreneur that he is today?
How to create a great website
Here are principles I think you can’t avoid:
Sherpas: Bad Gear, Great Attitude
It takes more than shiney new gear and fluffed up resumes to be a leader...Nepalese Sherpas are some of the strongest and most competent mountaineers out there...primarily because of their attitude.
How Article Marketing Will Help You Answer the Question,
Every time you write and submit articles, you increase your credibility and visibility - and that can pay off in many ways... follow a few basic rules...
How-to Prepare Yourself for a Media Interview
Although public relations usually takes some time, there are those instances that a press release immediately hits the jackpot. For example you could email a press release at 9 a.m. and be doing a live TV interview at noon that same day. You have to prepare, to be ready when the media does call
Info Products Made Easy--Stand Out from the Start
Investing a little time upfront to strategically map out your ebook or info product will go a long way toward making sure you end up with a bestseller...here's some ideas for how to do that.

Publicity -- What Do You Do When PR Goes Horribly Wrong?
Have you ever had done something you thought was a really good idea at the time and then it completely backfires on you? What if this happens in a public setting? Well, here are 2 things you can do to turn the situation around and come out even more on top than before.

Small Business Survival Tips For THIS Economy
Has the turbulent state of the economy got you and your business down? Why not change your perception and start CREATING instead of REACTING. Your business can not only survive in THIS economy, it can thrive! You can be "tougher than the times".
How to Get Everything You Want in Business and in Life by Having B.A.L.L.S.
How to Step Out of Your Comfort Zone & Find Your B.A.L.L.S. So You Can Get Everything You Want
The Media Mantra: Prepare, Prepare, Prepare
When it comes to effective PR, preparation is the key. Don't unleash the power of the media until you're prepared to control it.

When it Comes to PR Success Be Patient but Be Ready
When it comes to PR, you have to be ready. Remember, don't unleash the power of the media until you're prepared to control it.

What REALLY Matters?
Knowing what REALLY matters to you is a key to living a fulfilling life. Here are some important questions to ask yourself.

Other rock star Related Articles

Case in Point: How Steve Case Achieved Success
“I focus less on looking back and more on looking forward,” says Case. “That was all interesting. It was a great journey for 20-plus years. Some ups, some downs but overall a great experience. The question now is ‘What’s the next journey? What's the next challenge?’” From selling fruit baskets in college to ranking on Forbes’ list of the wealthiest Americans, Case had come a long way to create a company that would soon become a household name and go down in history for its impact on people’s lives as well as its multi-billion dollar merger. Just how did this boy, who once dreamed of becoming a rock star, become the successful entrepreneur that he is today?
Managing Organizational Stars
What contributes to an individual's ability to remain a star? To what extent does past star performance predicate future star performance? And to what extent does a key organizational factor—colleague quality—help or hinder the ability to sustain star performance? The performance of stars is an important career matter for individuals as well as for managers who want to inspire, nurture, and recruit stars.
How to Become a Rock Star Entrepreneur
Want to be a rock star entrepreneur? Want to land those high-profile media outlets? Before you run out and hire a PR firm, get your personal (NOT your BUSINESS) brand in shape. If you do, you will have the media coming to YOU. Read this article and learn how one small one-person firm became an international sensation by cleverly structuring, then perpetuating an engaging personal brand.
It's Never Too Late for A Happy Life
When Nancy overheard her 5 year old daughter Shelby being asked what she ‘wants to be when she grew up’ she paused to listen to her daughter’s lengthy response. She knew the litany by heart. Shelby wanted to be a rock star, a firefighter, a doctor, a vet, and a writer when she grew up. When the asker responded that she couldn’t possibly be all of those things, Nancy laughed.

Dealing with Email Overload – Tips and Best Practices
Is your email in-box forever full? Distracted every time your email dings? Do emails drive your days, not your priorities? In Greek mythology, Sisyphus, an evil king, was condemned to forever rolling a big rock to the top of a mountain, and then, the rock always rolled back down again. Are you are suffering the same "Hell" every day while trying to keep on top of your email tsunami? Here are, but a few tips for your consideration.
Why Good Looking Mobile Home Parks Have Ugly Returns
Some mobile home park buyers have this erroneous idea that the goal is to buy a great looking asset. They even rate the parks they look at based on physical appearance. The star system is a good example. Most people think a five-star park is always superior to a one star park. However, the only real star system they should consider is which park is a superstar on cash flow. Because at the end of the day, all that really matters when you own a mobile home park is making money. Parks that make money are great, no matter how ugly they are, and parks that lose money are dogs, despite how cute their entry may be. And, as a general rule, the prettier the park, the uglier the cash flow.

Leadership Tip: Dream On
Remember when you were a kid and the first evening star began to beckon in a slowly dimming sky? Were you the kid who said "star light, star bright, I want the wish I wish tonight?" Did someone tell you to stop being "so childish" or were you supported in wishing your dream? It has been said that without vision the people will perish. When we stop looking toward an ideal that we are reaching for the world becomes flat and stale. In all leadership development programs there needs to be a module on keeping dreams alive.
Are you a Star?
Can you be a "star" all the time - shining and twinkling high above everyone else, every day? I think a few remarkable people can, but much more attainable for most is being a "star" some of the time.
Carving Corporate Slogans
‘Love all. Serve all.’ The Hard Rock Café slogan sticks like taffy on our minds upon our enthusiastic exit from the rock-themed restaurant. The anecdotal origin of this slogan was that the founders of HRC asked the late-spiritual guru, SB for some kind words and the latter scribbled these words on a piece of paper.
3 Rock Solid Online Video Marketing Strategies
Follow these three tips if you want to become an internet video marketing rock star.
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