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Using Your Heart and Soul in Business
Using your heart and soul is the best way to market your business. Oftentimes people feel that they have to use what is called the traditional “hard sell” to market their business. Most of the time, this approach is just simply against most peoples' nature to do anyway. Judith Shervin and Jim Sniechowski are a husband and wife psychologist team who have developed a way to use the “soft sell” approach to marketing.
Abide by the Rules of Engagement
We are in a war. Not the war in the Middle East, but the war we are all experiencing for sales. The battle is almost like hand-to-hand combat because it will be won by selling one customer at a time. To survive in these turbulent economic times, we must win the war for customers; we must be more effective at closing the fewer customers who are looking for our product or service. The game has changed, but the rules of engagement haven’t.

International Finance Corporation (IFC) and Blue Financial Services Group to Integrate HIV/AIDS Prevention with Microfinance
The International Finance Corporation (IFC), a member of the World Bank Group, announced plans to work with Blue Financial Services Group, a publicly traded African financial services company with over 100 branches in seven countries, on a pilot HIV/AIDS awareness and prevention program in Botswana, South Africa and Zambia. A statement released by the IFC explained that the program will target small companies and local communities, seeking to preserve jobs and businesses by integrating traditional financial services with HIV/AIDS prevention.

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