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Who is Your Target Audience?
While planning your postcard campaign, you created your goals, offer and message for the postcard campaign. A critical component of the planning was to define your target audience. Your target audience is those individuals who would most likely benefit from your offer and take advantage (buy!) your services or products. Taking the time to carefully “profile” your target audience will improve the likelihood of success.

Other roll memorabilia Related Articles

Short Game, Long Game, No Game…Gone in 60 Sec.
The game system roll-outs this year are classical good, bad marketing efforts. Who scored big? Who will win? Does the consumer really matter?
Is Life Fair?
Life surely seemed fair when we were on a roll.

No Internet Monday...An Unbalanced Start to the Work Week
We take our internet service for granted. It's our communication link to the world. And yet when the technology gets the better of us, we are lost, confused and scattered. For this to happen on a Monday morning only means that the work week gets off to an truely unbalanced start. Handling this tech "fault line" can either set you off...or you can take the high road, roll with the punches and know that tomorrow will be another day....one where the internet connection might actually work! Debbie Lessin, CPA and self-proclaimed Balance Lady recently had such a Monday. Debbie always tries to roll with the punches, remembering of course that in the scheme of things, it's really just the internet!

TIME, TIME, TIME ….IS NOT ON MY SIDE!
Many say the WORLDS GREATEST ROCK N’ ROLL BAND is the Rolling Stones! Mick Jagger and the boys once had a big hit whose lyrics went, “Time, Time, Time, is on my side, Yes it is….” With all due respect to the wisdom of Rock N’ Roll, I believe that the Stones were dead wrong! If they were right then why do so many of my business coaching customers say that they never have enough time to get everything done that they need done. Why do they say that life would be so much better if they just had 25 hours in a day?

Health Care Reforms - How Are You Dealing With Them?
Health Care Reforms are beginning to roll out now. Do you know how to deal with them? How are your employees responding? Betsey has some advise for you.
If you REALLY want it, I’ll drop my price!
I went to the National. I collect sports memorabilia and the National is the place where everyone who is a serious collector or dealer goes. People fly in from all over the world to buy and sell every kind of sports collectible imaginable. And fifty sports celebrities are there signing autographs (for a fee).

The Up’s and Down’s of Being An Entrepreneur!
I have had a crazy, busy, happy few weeks in my business lately – and I’m still on a roll. What I find most interesting is listening to conversations of other entrepreneurs who are saying they are ‘slowing down/shutting down/ for the summer, or parts of it. Really?
Bob Seger On Tour-Rock and Roll Never Forgets
The relationships built in the long rock and roll career of Bob Segar and his many associates have withstood the test of time.
Are you STREAKIN\' or SLUMPIN\'?
Up or down? Making money or working hard? On a roll or in a rut? Where do you fall today? What exactly is a SLUMP? In baseball, have you ever noticed that they call it a batting SLUMP when you are not producing, but they call it a hitting STREAK when you are on a roll? Why is that? Why don’t they call it a hitting slump? Why isn’t it known as a batting streak? It seems that a batting SLUMP has the connotation that you are getting poor results from lackluster efforts, whereas it seems that a hitting STREAK suggests that your above average results are based not upon efforts, but upon action! Let’s break down those two words to see what they truly are. By using one, we may combat and even possibly avoid the other.
What I Learned in Becoming Entrepreneur
What I learned as I transitioned from being an employee to being a business owner and the roll 9/11 had in helping with this transition.
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