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Can the Beatles Help You Close Big Deals?
Back in the 60's, three companies were competing for attention. But they weren't retailers, manufacturers or service providers. Despite that, they had features and benefits that caused people to follow and buy from them. Some people didn't care for any of the three and bought from alternative sources. Some preferred just one or the other. And some bought from all three. They were the big winners of their day. Who were they? Try The Beatles, The Beach Boys and The Rolling Stones. Check out the following table which, if they were traditional sellers, could have been used to tout their features and benefits.
Lesson #1: Fight the Limits That Are Imposed On You
When White first began thinking about taking control of the UFC, there was nary a supportive voice to be found. Based on the organization’s past history, there were few who believed it could become the success that White envisioned. Almost immediately after the purchase, the media began to speculate about the “oodles and oodles of money” that the company was already losing. Nevertheless, just five years later, the UFC had become the largest pay-per-view provider in the world, and was generating more in tax revenues for the state of Nevada than had any boxing promoter in the past. How did White do it?
The Importance of Loving What You Do
Why is doing something that you love, so dang important? Why, because it sustains you for the long haul, of course. Well (you ask) won't my love of making money sustain me for the long haul? And (I answer) - No my friend, doing something you are indifferent to, just because it makes you rich, is not a long term success strategy.
Are Customer Satisfaction Surveys a Waste of Money
Customer satisfaction surveys are definitely in! Regardless of where you go or what you buy, the chances are that you will be asked to fill in a form to indicate your level of satisfaction with the product or service. Hotels, restaurants, fast food outlets, car rental companies and motor dealerships are all on the bandwagon. And we customers should be pleased that our suppliers are taking such a laudable interest in our welfare. With all this focus on customers, one would expect to observe a huge outbreak of brilliant customer service and awesome products in the marketplace. Sadly, this isn’t the case. My Mercedes dealership is still the same ineffectual, unreliable, unresponsive clod he was three years ago. All the surveys and irritating telephone calls have not made one iota of difference. So what is the problem?
The Business Blues With Bo Diddley, Chuck Berry, and John Lee Hooker, Jr.
. . . musicians are so very careful about how they sound, because their music is what they are. They are professionals. Their music represents them. In essence, they are their music. Isn’t this true of small business as well? Or shouldn’t it be?

Other rolling stones Related Articles

Dont But Heads With Customers
Customer objections can become stepping stones or stumbling blocks. Many salespeople fall into the “yes but” trap which weakens their negotiating position and could blow the sale.
Lesson #3: A Clear Focus Will Take You Where You Want to Go
“We wanted Nike to be the world’s best sports and fitness company,” says Knight. “Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” From day one, Knight has had a clear vision about what he wanted his company to be, and where he wanted it to go. There have been many setbacks along the way, but it was in focusing on the larger end picture that Knight was able to keep Nike on track.

How to Network With a Large Group
A simple game of "business card bingo" will get the introductions rolling.

Clearing up your past.....
Sometimes, we need to clean the slate of our past in order to create a fantastic new future. It’s just like planting a new garden – you have to remove some of the debris, stones and old weeds. We have all heard the phrase ‘you have to get rid of the old to make room for the new’.

Stuff - Yours and Theirs
Creating harmonious and fulfilling relationships is a challenge at times for all of us - in spite of our best intentions. It’s the human path. Stepping stones toward greater wisdom are provided in those tough, relationship moments by asking: “What is the learning for me in this?”
The Pressures On
International presenter david Oliver gives a unique stress tactic called the Stones Throw. hear how it has worked for thousands of years and learn how it can work for you. Best of all? No cost. READ MORE ....
Can the Beatles Help You Close Big Deals?
Back in the 60's, three companies were competing for attention. But they weren't retailers, manufacturers or service providers. Despite that, they had features and benefits that caused people to follow and buy from them. Some people didn't care for any of the three and bought from alternative sources. Some preferred just one or the other. And some bought from all three. They were the big winners of their day. Who were they? Try The Beatles, The Beach Boys and The Rolling Stones. Check out the following table which, if they were traditional sellers, could have been used to tout their features and benefits.
The Values of making Mistakes
A variety of useful insights of how to use your mistakes as stepping stones to success.
TIME, TIME, TIME ….IS NOT ON MY SIDE!
Many say the WORLDS GREATEST ROCK N’ ROLL BAND is the Rolling Stones! Mick Jagger and the boys once had a big hit whose lyrics went, “Time, Time, Time, is on my side, Yes it is….” With all due respect to the wisdom of Rock N’ Roll, I believe that the Stones were dead wrong! If they were right then why do so many of my business coaching customers say that they never have enough time to get everything done that they need done. Why do they say that life would be so much better if they just had 25 hours in a day?

Master Networkers Ask the Right Questions
Five ways to keep the conversation rolling, set yourself apart and boost referrals

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