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DIY PR
My buddy, Glenn Kelman, the CEO of Redfin, had a strong reaction to last week’s post about PR by Marge Zable Fisher. So much so that he penned an alternate solution to the challenge of a good client-agency relationship: Don’t hire an agency and do it yourself. Here’s what he wrote.

The Power of Leverage: Don’t Work Harder – Work Smarter
The power of leverage allows you to work smarter. By using networking techniques and through outsourcing, you will feel more productive and achieve successful results – in less amount of time!

What does it take to lead?
Successful business owners have some key characteristics that set them apart from the crowd.
The TACTIC You dont have to like cold calls you only have to make them
The STORY: Bob absolutely detests cold calling, and when he is in a sales slump, like he is this month, he’ll do just about anything to avoid the phone. The past customer files in his desk will suddenly all get new folders. He’ll update his Rolodex with all the new phone and fax numbers that he can remember. Picking the lint off his suit becomes a serious endeavor. Figuring out his commissions, should he make some sales beyond the normal price points, requires intense calculator work. Lunch time starts at around 10:40 a.m.

9 Tips for Effective Telephone Use
Today we are busier than ever. Our systems need to work with us to make the most of our time. Telephone and Voicemail usage has increased and being able to effectively manage the tools is what this article is about. Here are 9 tips to help you make the most of this great tool.
Like a Rolling Stone - Andy Lopata interviews London's Queen of Networking
This article is reproduced with the kind permission of The National Networker - http://www.thenationalnetworker.com Carole Stone is a former BBC Producer who boasts over 33,000 names on her database. How does she keep in touch with them all and what do you have to do to get to the top of her list? Andy Lopata met Carole to find out.
Roles of Franchise Brokers and Consultants
Should I use a Franchise/Business Broker in My Search? What About a Franchise Consultant? Finding the perfect franchise or business opportunity can be a daunting task -- there are literally thousands from which to choose and all (according to their web sites) are the opportunity of a lifetime.
Frequent Flyers: How To Maximize Your Air Time
Have you ever found yourself sitting on a plane for a one or two-hour flight, wishing you had something to do? While frequent flyers or road warriors often have gear like Blackberries or laptops so they can work while en-route, there are other ways to use that air time that may in fact result in more productivity and less stress in the long run.
Happy One Year Blogging Anniversary!
November 3, 2007 was actually my official one year anniversary as a blogger. It has been extremly fun and eductional. The goal for my upcoming year of blogging is to further merge my blogs into my offline activities. We’ll see how it works out.

Other rolodex Related Articles

Is Your Business Card Working to 55 Potential
Who’d ever think of branding and positioning for a business card. You should, if you’re expecting to maximise your impact. It’s no use having a fancy looking card that does nothing for you. These branding principles will help you not only make a great first impression, but will also make sure your card stays put in their Rolodex!
The TACTIC You dont have to like cold calls you only have to make them
The STORY: Bob absolutely detests cold calling, and when he is in a sales slump, like he is this month, he’ll do just about anything to avoid the phone. The past customer files in his desk will suddenly all get new folders. He’ll update his Rolodex with all the new phone and fax numbers that he can remember. Picking the lint off his suit becomes a serious endeavor. Figuring out his commissions, should he make some sales beyond the normal price points, requires intense calculator work. Lunch time starts at around 10:40 a.m.

Find a Quality Mentor - Are Looking For Advice in All the Wrong Places?
If you've ever found yourself consumed by a challenge, unable to see which way is right......check your rolodex and make sure you're getting advice from the best sources, not the most available.
Business Ideas: How to Build a Mailing List
For years we have written down contact information, or put business cards in our Rolodex. Business owners have normally regular customers and vendors with whom they keep connected with. When you know how to build a mailing list, you discover that it is still one of the most effective and least costly ways to communicate with and build your customer base. The difference is that the Rolodex has gone 'virtual' now because of the Internet.
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