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Lesson #1: Stretch Your Brand
“It's something that will never be finished,” Disney once said of Disneyland. “Something that I can keep developing and adding to.” Disney was a management mastermind, a pioneer in the field of branding and merchandising. Constantly thinking of how far he could stretch the Disney brand, Disney set new industry standards for his ability to capitalize on his name.

Frame or Be Framed
George Lakoff is a professor at U.C. Berkeley Linguistics Department. He’s written a book called Don’t Think of an Elephant His message in this interview concerns how Republicans appear to be good “framers” and Democrats are lousy ones. Here are two questions from the interview:
Who Inspires You? Pay It Forward!
Who has inspired you in a way that your life will never be the same again? Inspiration is wasted inside of us, we need to let it out, inspire others, pay it forward.
Effective Leadership
This article covers basic leadership principles that can be applied on a daily basis to help us become better leaders and not so much managers.

Renter From Hell: What Every Landlord Should Know
Owning a rental property can be a profitable investment. However, there are certain pitfalls which should be avoided when choosing a prospective tenant. Read this article to find out more.

“A Strategic View of Changing Customer Complaints Into Customer Compliments, From Your Strategic Thinking Business Coach”
When someone complains about their experience with your business, how do you view those complaints? How do you handle complaints? Do you encourage people to complain if they are not satisfied with your product or service? Do you have any type of procedure to handle complaints? Do you have any idea of the value of complaints? Did you know that 70% of dissatisfied customers will return if their complaint is resolved favorably? Did you know that 95% of dissatisfied customers will return if you resolve their complaint on the spot? Complaining customers are really a treasure. Remember, it takes six (6) times more effort to attract new customers than to retain existing customers. I developed a short list of action items that I believe will turn your complaints into compliments. These action items are:

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More Public Relations Advice from the PR Doctor
The reputation of a company or organization is an intangible asset, but it is an extremely important and valuable asset. Some people believe and have written that a good reputation is an organization's most priceless asset. Unfortunately businesses face inevitable crisis situations with the potential to seriously damage a good reputation. One may ask what can be done to establish a good reputation, keep that good reputation and when hit by a crisis, repair a damaged reputation? Is there a prescription out there that provides some solid advice on this subject? Well, the “PR Doctor” researched the subject and was referred to a book entitled “The 18 Immutable Laws of Corporate Reputation. Creating, Protecting and Repairing Your Most Valuable Asset,” and authored by Ronald J. Alsop.
Ice Cream Kings: Ben Cohen and Jerry Greenfield are Born
“I scream, you scream, we all scream for ice cream,” proclaims Jerry Greenfield, co-founder of one of the most popular brands of ice cream in the U.S. Indeed, the success of Ben & Jerry’s since its launch almost thirty years ago seems to support his claim. From the $5 correspondence course in ice cream making Greenfield and his partner Ben Cohen took from the Pennsylvania State University in 1978, to being named “U.S. Small Business Persons of the Year” by President Reagan in 1988, the childhood friends not only achieved tremendous success, but they did so on their own terms.

Can present day PWGSC woes be traced back to a 1995 article on the General Services Administration in the US
“Of all the agencies and departments that have been discussed for privatization this year, the GSA would be one of the easiest to privatize. Its many services are available from the private sector, whose more successful firms offer a blueprint for how a privatized GSA could survive and thrive in a competitive environment. Moreover, because of the routine and commercial nature of most of its operations, as well as the performance benchmarks provided by its private sector counterparts, GSA is amenable to forms of privatization that allows for substantial and active participation by the existing federal workforce. Dr. Ronald D. Utt, Ph.D. Privatize the General Services Administration Through an Employee Buyout May 26, 1995 - The Heritage Foundation

Leadership with a Small "L"
There have been only a few great leaders in our lifetime. Leaders like Reagan, Churchill, Disney, and Welch to mention a few. They could never have risen to the hieghts they did without the many small "L" leaders that backed them up. It is from the pool of small "L" leaders that the great leaders emerge. Learn how to grow leaders from seed.

Statism Of The Union II
As far as the observation that both have (or had) the ability to make great speeches, I'll concede that Presidents Reagan and Obama are similar. But the similarities end there. In terms of real substance, Barack Obama definitely ain't Ronald Reagan....
Just Say Yes
For the past ten years, I have had the privilege of speaking with thousands of elementary and middle school students. The media would tell us that the state of our youth is alarming. While I would be the first to agree that we have some unique challenges facing us, this generation of young people is very impressive. When I visit with them, I try to focus on the critical issues they are facing, including drugs, alcohol, destructive relationships, and negative peer pressure. These young people have been pounded with the message "Just Say No." That message was brought to the forefront by former First Lady Nancy Reagan.

Renewing Limited Government: Regulations
America's 40th president said many spot-on things about the massive growth of government his "progressive" foes always sought. One of my favorite quotes is this little quip Ronald Reagan had to say about the federal government: "It's like a baby. It's an alimentary canal with an appetite on one end and no sense of responsibility on the other...."
The Conscience Of A Restorationist, XII
I can't say I've always been an awesome American citizen. Like many people of my generation (especially those of us lucky enough to "come of age" during the Reagan administration), I had better things to do. I was working. I was starting and raising a family. I was getting on with my life, and I assumed our country's leaders had the situation under control. After all, the economy was booming, I could always get a better job, and the Cold War we'd all feared during my military service was over....
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