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Navigating A Marketing Spin Out
If you own a medical, dental or legal practice, you probably already know that marketing your practice in today's difficult economic times is like navigating a race car during a spin out. Putting the brakes on your marketing budget is not the best way to survive and thrive in a challenging economic environment. You can and should cut back on marketing that is not working. However, you should invest in f you the areas that are generating your most cost effective leads - especially Internet marketing.

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Prospect to Prosper
There’s an old joke the rookie sales rep asks her sales manager ”How long do I have to keep prospecting?” Her answer, “Until you want to.” Most of us are like the rookie; we prospect because we have to. In the beginning we have to generate leads to build a good book of business. Then we have to prospect to find replacements for the inevitable 20% of our clients that become inactive each year. Does it ever end?
Companies Stifle Intrapreneurs At Their Own Risk
I've noticed an interesting trend lately. Usually the e-mail I receive in response to this column comes from rookie entrepreneurs or established business owners seeking my input on startup matters, financing, employee relations, general management and leadership issues, policy matters, etc. Lately, however, many of the messages are coming from employees of medium-size and large companies who are interested in starting a business of their own.
Top Five Rookie Marketing Mistakes and How to Avoid Them
Launching successful marketing campaigns takes creativity, initiative and perseverance. Although most business owners learn the best ways to market through experience and pain-staking trial and error, there are several common mistakes made by new owners that can easily be avoided with a little foresight and preparation. We highlight these “rookie mistakes” below to help new owners generate effective campaigns that bring in higher returns on investment the first time and every time.

VictimVictorious
What is it that makes us tell our ‘victim story’ instead of a victorious one where we are in the driver’s seat of our choices as to how we handle what comes our way?
Enthusiasm- Makes All The Difference
No one ever became a success by accident. Success requires many skills, traits and attitudes. But one especially is the driver, the engine of success - enthusiasm. The power that can change the world. Make heros and win wars.
Get Your Life Back: Three Strategies for Taking Control
You can have a successful career or growing business and thrive outside of the office. Our three “take it back” strategies put you in the driver’s seat again, running your race your way.

Edward Christopher Wente and the Condenser Microphone
Edward Christopher Wente was an instrumental figure in the the series of advancements that led to the modern day telephone. An American industrial scientist, he worked at Western Electric & Bell Labs to develop microphones and compression driver lousdpeakers.

How to Get the Best Rates on SR22 Car Insurance
A SR22 filing lets the Department or Motor Vehicles (DMV) know that a driver has the minimum insurance coverage required under law. Usually a SR22 is required when a driver’s license has been suspended. A driver license can be suspended for a number of reasons including 5 years of unpaid parking tickets, repeated failure to maintain liability insurance, a DWI, etc.

Secretariat Movie
I watched the Secretariat Movie while in Italy, the only television I have seen for the month. Disney presents an astonishing true story bursting with hope, heart, and courage. Diane Lane and John Malkovich lead a celebrated cast in this inspirational motion picture from the producers of Miracle, Invincible and The Rookie.
Cruising with no driver?
It is important to make sure that as much of your business as possible is set up so that it runs itself – that you have systems in place and you do not have to micromanage. But your business still needs a driver – or a manager. And if you are the driver – if you need a break you need someone to be able to step in and take the wheel. Yes, your business can run on cruise control – but you need someone to steer.

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