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Lesson #2: Keep Your Costs Low and Your Quality High
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| “We only have one bullet in our gun,” says Sinegal, “the right product at the right price.” It seems to be a simple formula for success, but how has Costco managed to master it better than the rest? How has Sinegal been able to keep his company’s costs low, wages high, and sales even higher for the over ten years it has been in business? |
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