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Demythologizing the McElroy Memo
In the canon of English-language writings on brands and brand management, few documents possess the stature of the legendary McElroy Memorandum known as "Brand Man". In this article, Stanley Moss offers an analysis of McElroy's narrow focus, how brands have grown up around the memo, and how marketing is now simply a fractional part of branding.

Other rough waters Related Articles

A Telemarketer Called Me Recently
I had a telemarketer call me recently. Here’s a rough transcript of the conversation.

Have you done your fine tuning?
The digital clock on the wall flashes red. You look up, and realise that it’s seven o’ clock and another hour has gone by. And you are still at the office! Was that you yesterday? And the day before? When was the last time you took a good long look at your work practices? Are you getting the work-life balance right? You may be trying to steer your team through the rough waters of change, but working excessive hours is not the solution.

3 Marketing Mistakes That Sink Business in a Recession
A recession does not mean the end of your business unless you navigate those rough waters blindly. Here are three rocks that can sink your business ship unless you avoid them while navigating the dangerous waters of a tough market. You might get wet but no need to capsize.

Michigan Boating Accident Attorney Terry Cochran says Exercise Care on the Water
If we want to reduce watercraft accident and fatalities all we have to do is exercise a little care before launching and while out on the waters.
Is Outsourcing The Right Strategy For Small Businesses During Slow Economy?
“When things get tough the tough gets going.” Here the latter word “tough” implies people who equip themselves with the best practices and some added innovation to see through the rough, in this context, the slow economy. Let’s pick outsourcing, as a strategy to counter this rough time and understand whether it is a sensible move to make or not.
Acres of Diamonds
Your greatest opportunities lie under your own feet. They lie in your intellect, your talent and abilities, your education and experience, as well as with your family members, friends and business contacts. The challenge is that in the rough, a diamond does not look like a diamond that we are familiar with. It looks like a black, rough piece of rock and must be cut, shaped and polished repeatedly before it glistens like the valuable stone that it is.

IRA Advice Could Soon Change!
Brokers and registered investment advisors (RIAs) have been swimming in the same waters for many years; and, indeed, the investing public is very often confused about the difference between the two.

Are You A Winner?
Do you know exactly what a winner is? Do you take responsibility for your actions? When the going gets rough? Do you get going?

There’s a System for That!
Name any irritation in your biz and I bet you can create a system that will smooth the rough waters. While you may think that there is some secret formula that you can’t access to get your perfect solution, there is nothing farther from the truth. Systems play a key role in having a breakthrough.
Just when you thought it safe to go into storage IO network waters
Just when you thought it safe to go into storage IO network waters
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