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Breaking Down Barriers: Simmons’ Hip-Hop Explosion
“My experiences have been, from the very beginning, cultural and creative,” says Simmons. “And my business has been a way of exposing the culture, exposing the artists so that the world could hear and see them.”
Rick Rubin and Russell Simmons
One was a college dropout who began promoting local rap acts in the ghettos of New York; the other was an NYU student who spent more time playing in punk bands than he did in class. One knew nothing but hip hop; the other nothing but rock. Nevertheless, after a chance encounter at a New York club, Rick Rubin and Russell Simmons became fast friends. Together, they would go on to found the most influential hip hop label in the world, and change the face of American music forever.

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